Canon USA Raised Prices Today on 7 RF Lenses and the 5D Mark IV

As of midnight, things just got a little more expensive. Canon USA raised prices on 7 RF lenses and the EOS 5D Mark IV. The $100 price increase on the lenses is no surprise, as most RF lenses have been plagued by supply issues since late last year, and have been out-of-stock at most major dealers all summer. We’re not sure what the $200 price increase on the 5D Mark IV is trying to accomplish, given the camera was already uncompetitive at the previous $2499 price point.

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18 comments on “Canon USA Raised Prices Today on 7 RF Lenses and the 5D Mark IV

  1. Brian
    September 1, 2021 at 1:07 pm EDT

    Just in time to offer a rebate…..they have done this before.

    1. t.linn
      September 1, 2021 at 1:19 pm EDT

      So cynical…but likely true.

  2. t.linn
    September 1, 2021 at 1:25 pm EDT

    I’m surprised to see the 5D IV on this list. Given Canon’s inability to keep up with demand for the RF lenses, this is a logical move even if it isn’t a welcome one. Glad I got my orders in before the bump. Prices are going crazy. I ordered a couple 12TB HDDs recently and noticed they’d gone from $329 to $339. I almost decided to wait. Glad I didn’t. Next time I looked they were $399.

    1. Emilio
      September 2, 2021 at 7:31 pm EDT

      I’m thinking that 5DIV price is on purpose to steer people to RF. Then one day the 5DIV price will drop.

  3. Tan Nguyen
    September 1, 2021 at 1:38 pm EDT

    Some canon users including me couldn’t afford the old prices and now they add another $100? Is that because the demanding of switching from EF to RF system?

  4. FQ
    September 1, 2021 at 1:53 pm EDT

    They’re losing money because of the chip shortage. Wont be surprised others following.

  5. Jeff
    September 1, 2021 at 2:14 pm EDT

    There goes my hope of a price cut on the R5 during the holidays to make it competitive with the A7RIV.

  6. Daniel
    September 1, 2021 at 2:29 pm EDT

    Goodness, glad I got mine beforehand.

  7. September 1, 2021 at 4:27 pm EDT

    Looks like I def won’t be getting that RF 85mm now…I really wasn’t going to anyway for a long while, but damn.

    1. GT
      September 1, 2021 at 9:59 pm EDT

      How about the Samyang/Rokinon 85mm 1.4 RF instead? It’s only a fraction of the price of the Canon

      1. Daniel
        September 2, 2021 at 1:22 am EDT

        Samyang has discontinued production of RF lenses. I’d be leery of buying one, possibly no support if something goes wrong with it.

  8. CanonPriceWatch
    September 1, 2021 at 6:59 pm EDT

    Along with this $100 price increase on brand new lenses, there has also been a corresponding $90 price increase on refurbished lenses (since refurbished prices are typically pegged at 90% of the new price).

  9. Huang
    September 1, 2021 at 10:02 pm EDT

    I mean, $100 is 3.3-4.3 percent of these lens’ prices, so for people who have decided to get them the availability is probably what they care more about

  10. james
    September 2, 2021 at 7:10 am EDT

    Who is buying 5div’s new at full price of $2699 these days? They should save the chips and materials and production line time for mirrorless, or drop the price to $1499 for that 5 year old technology. It’s no wonder Sony has taken so much market share from Canon.

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