Thanks to the recent unexpected price drop, our most popular street prices at the moment are the:

• EF 24-70mm f/2.8L II USM for $1699 AR
• EF 70-200mm f/2.8L IS USM II for $1849 AR

Both are brand new, after the Canon $150 mail-in rebate, from Canon USA authorized dealers with a full Canon USA warranty. Guaranteed delivery before Christmas with free shipping.

These are the lowest street prices we’ve ever had for these lenses, and the lowest price we’ve seen since the sales in December 2013. These prices are bringing out a lot of first-time street price users (and the usual skepticism)! For their benefit here’s a quick recap of what street price is all about:

In April of 2014, Canon began strictly enforcing their Minimum Advertised Price policy which forbids retailers from advertising items for sale below a certain mandated price. It doesn’t prevent stores from having deals, it just prevents them from telling you about it. The “street price” is a price we know some retailers are willing to sell at. You can fill out the contact form on a product’s page to get in contact with us, and we can help you obtain this price, from a Canon authorized dealer with full Canon USA warranty. All items are brand new, eligible for mail-in rebates, come from reputable retailers with return policies, free shipping, and no tax to most states. Street price orders generally ship out the same or next day.

Thousands of readers have now done street prices this year, you can read their stories here (please write a review if you’ve done it!), or you can read the street price FAQ for more details.