Canon USA is lowering their prices on nine popular RF lenses tonight, with an impressive set of new instant rebates. Up to $400 savings will be seen, notably on the RF 15-35mm f/2.8L IS USM (new price will be $1,999) and RF 100mm f/2.8L Macro IS USM (new price will be $999).
Our street prices have already been lowered to reflect the new savings — while quantities last, our street prices are available from dealers that do not collect sales tax or offer a mechanism to credit you the tax back.
The pricing at the authorized dealers linked below will be live at midnight ET, but please check back, as Canon may have some other deals and surprises up their sleeve!
- RF 14-35mm f/4L IS USM: new price of $1299 at B&H, Adorama, Amazon
- RF 15-35mm f/2.8L IS USM: street price of $1899, or $1999 at B&H, Adorama, Amazon
- RF 70-200mm f/4L IS USM: street price of $1449, or $1499 at B&H, Adorama, Amazon
- RF 100-400mm f/5.6-8 IS USM: new price of $499 at B&H, Adorama, Amazon
- RF 35mm F1.8 MACRO IS STM: new price of $399 at B&H, Adorama, Amazon
- RF 50mm F1.2 L USM: street price of $1949, or $2099 at B&H, Adorama, Amazon
- RF 85mm f/1.2L USM: street price of $2449, or $2599 at B&H, Adorama, Amazon
- RF 85mm f/1.2L USM DS: street price of $2699, or $2899 at B&H, Adorama, Amazon
- RF 100mm f/2.8L Macro IS USM: new price of $999 at B&H, Adorama, Amazon
Wow, the 100mm macro under $1000.
That’s a get right there. Have had my eye on that one.
Are there going to be street prices on the 100mm macro as well?
We’re not expecting one at this time … but check back later just in case.
I don’t see $499.00 for the RF 100-400?
The prices start after midnight ET tonight.
Should we expect to see any savings on EF lenses too?
Nothing most people would be interested in, just a few EF-S and EF-M lenses.
Wonder if they adjust refurbished lenses too
That’s what we’re waiting for, too. Typically it will be 30-60 minutes later, so we’ll know by 1 AM…
Is the instant rebate temporary or permanent?
This is an instant rebate, with an expiry, not a pricing change.
CPW, are you able to share the expiry date?