Prices Increase (Rebates Expired?), Some Dealers Haven’t Raised Yet

We’re quite shocked to see that as of this morning, the Canon instant rebates (instant savings) have expired across the board. We saw that the previous “Black Friday” rebates were set to expire on November 30th, but it’s generally been Canon’s practice to extend the holiday rebates through the entire holiday season (and often into January), so we didn’t think Canon would actually let the savings expire. But they did.

Either they are trying some new marketing and pricing tactics, or they’re getting hit by the previously reported industry supply chain disruptions.

While B&H and Adorama have already processed the increase, there are a few stragglers who have yet to show the higher prices on a few of the lenses, but we expect this to change later today (take advantage now if you want the old pricing).

There are also other shifts happening with lens prices at the refurbished store, we’ll report on that later.



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