Top 10 Most Popular Canon Cameras and Lenses of 2018

As is tradition, let’s countdown the most popular Canon items of 2018! We compiled statistics via our street price program as well as through our posted deals (new and refurbished), and we sorted by number of copies purchased.

You can compare with 2017 and 2016’s list. Surprised by any of the items in our listing? Chime in below in the comments!

All the best to our CPW readers in 2019!

  1. Sigma Art 35mm f/1.4 DG HSM

    This year, sneaking in at #10 is our first third-party lens. The Sigma Art lenses have been extremely popular this year (hitting a great balance of quality and price), and the most popular lens was the Sigma Art 35mm f/1.4 DG HSM. No surprise, given the number of great Sigma sales during the year; the current sale expires on January 7th.

  2. EF 100mm f/2.8L Macro IS USM

    Dropping a few positions was the EF 100mm f/2.8L Macro IS USM. The only reason why it still made the list this year was a very strong end-of-year sale with prices in the $600s for this great lens. The trend is for this lens to fall off the top 10 next year.

  3. EF 85mm f/1.4L IS USM

    The first full year for the 85mm f/1.4L sees it debut on the top ten list. We’ve seen a few small discounts on this lens this year, but expect stronger discounts next year on this lens, replacing demand from the 85mm f/1.2L II.

  4. EOS-1D X Mark II

    The EOS-1D X Mark II slides up a few places on the list — thanks in part to some great end-of-year discounts and a street price of $4699. We expect this is likely the last year on the list for this camera — Canon doesn’t have a habit of discounting 1-series bodies, so sales will likely decrease if prices are held steady.

  5. EOS R

    The full-frame mirrorless EOS R debuts on our list in the #6 position, despite only being introduced in September. After all the pre-release hype and speculation cleared, initial reaction was negative (mostly due to the high price and mid-range features set). However, this camera has been extremely popular and has been selling very well. On a full-year basis, the camera would be in the top 3 or 4 on this list.

  6. EF 70-200mm f/2.8L IS USM II

    The 70-200 II drops one to #5 in its eighth year since its announcement. It’s still one of the best Canon zoom lenses ever made. Even though the Mark III version of this lens was released in August, the Mark II stayed popular due to the lack of significant improvement in the Mark III. We do expect Canon to discontinue this lens as supply continues to dwindle, so this may be the last year on this list for this hall-of-fame lens.

  7. EF 100-400mm f/4.5-5.6L IS II

    The fourth full year for the 100-400mm II since its release in late 2014, and its strongest year yet. Some end-of-year great discounts and deals pushed this lens past the 70-200 II, and we expect to see this lens strong again next year.

  8. EOS 6D Mark II

    Surprise? A strong Black Friday discount saw the EOS 6D Mark II drop below $1K with a free printer and battery grip — the most popular deal of the season. Without that sale, this body wouldn’t have even made this list. The regular price of $1499 or $1599 during the year had very few takers.

  9. EF 24-70mm f/2.8L II USM

    The popularity of the EF 24-70mm f/2.8L II USM tracks very closely with the popularity of full-frame cameras, as this lens is often the first stop after a full-frame purchase. With full frame cameras at the #1 and #3 position, no surprise that this lens is strong at #2. A fantastic performer and now tremendous value at $1449.

  10. EOS 5D Mark IV

    1425404166000_1274705The 5D Mark IV repeats as the number #1 Canon item (according to CPW data), in its second full year of sales. The current street price of $2599 with a free battery grip is a great price point for this high performer.




B&H DealZone: X-Rite i1Display Pro $159, ColorMunki $99


B&H Photo Video has two deals on X-Rite monitor calibration tools. The X-Rite i1Display Pro Color Calibration is $159.95 and the X-Rite ColorMunki Display is $99.95. These are the lowest prices seen in over two years.

This is a B&H DealZone offer that expires at midnight ET tonight.



Street Prices Available on RF 28-70mm and RF 24-105mm Lenses


We’ve now started street prices on the RF 28-70mm and RF 24-105mm lenses — brand new from Canon authorized dealers, with free shipping. We now have a street price on the full line-up of released EOS R kits and RF lenses.



Amazon: PNY 95MB/s U3 SDXC 64GB $16, 128GB $28, 256GB $60


Amazon has a deal of the day on PNY Elite memory cards, they are discounting their 95 MB/s UHS-I speed class 3 cards. You can save an additional 5% on the 64GB and 256GB cards by clicking the “coupon” checkbox before adding to cart.



Adorama: Sigma 35mm Art for $699, 4% Rewards


Adorama has a deal on the Sigma Art 35mm f/1.4 DG HSM for Canon. It’s now only $699.00, and comes with 4% rewards.

This is the same price as our street price but the Adorama deal comes with 4% rewards (which our street price does not)! There are number of other great Sigma lenses on sale via street price.



Live Again: Street Price Sale on Lenses (Super Hot, Lowest Prices Yet)


Our super-hot street prices on Canon L lenses are back, but not for long! Our street prices are currently too low to publish, so please inquire for the full details. All our street prices are brand new from Canon authorized dealers and they come with a 1-year Canon USA warranty. In some cases, they will also come with the 13-month CarePAK PLUS extended warranty — please inquire for more details. We don’t know how long these prices will last, so please don’t miss out.



KEH Hot Sale: Take 15%-Off Used Lenses, 6 Hours Only

KEH Camera has a flash sale on their used lenses (until 12 midnight ET tonight). You can take 15% off used lenses when you apply the coupon code “LENS12A” at checkout. Check out our KEH Stock Tracker to see all the items available.

Some of the best deals available are:

KEH Camera is a very well known and reputable used camera dealer. They have very conservative used ratings, feature great prices, and include a 365-day warranty on used purchases during the holiday season.