Deal Archives: Canon RF 24-70mm f/2.8L IS USM


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Refurbished RF 24-70mm f/2.8L IS USM “In-Stock” at Canon Store


The Canon Direct Store is showing the RF 24-70mm f/2.8L IS USM in-stock at the price of $2069.00. We’re not sure if this is real stock, as other customers have experienced issues with refurbished orders going straight to a “back-order” state.

Check out our refurbished stock tracker for a list of all items available. Refurbished items from the Canon Direct Store come with a 1-year Canon USA warranty.



Expiring Soon: Street Price Specials on EOS R5, R6, and RF 24-105L


These popular street price specials are expiring soon. We currently have some excellent prices on two popular mirrorless cameras and several lenses; these deals are expected to end either today or tomorrow. These deals are from authorized Canon dealers with a 1-year Canon USA warranty, and free shipping. Sales tax depends on state, so please inquire for the full details.



Top 10 Most Popular Canon Cameras and Lenses of 2020

In a few hours, this unique 2020 year will draw to a close. Let’s hope 2021 is a lot less chaotic than how 2020 turned out. All the best to our CPW readers in 2021!

It’s a CPW tradition to countdown the popular Canon items of the year. We compiled statistics via our street price program as well as through our posted deals (new and refurbished), and we sorted by number of copies purchased. You can compare with 2019, 2018, 2017 and 2016’s list.

  1. EOS 1D-X Mark III (Honorable Mention)

    The year has been so long, it’s easy to forget that the EOS 1D-X Mark III was also introduced at the beginning of the year, in January. It barely missed the list, at #11 in sales. Many expect that this was Canon’s last 1-series EF-mount camera, but time will tell.

  2. RF 100-500mm f/4-7.1L IS USM

    Despite all the early supply challenges this unique lens has proven to the most popular of Canon’s 2020 lens releases, and a good-warmup before the rumored RF 100-400mm.

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  3. EOS 5D Mark IV

    We said last year that the 5D Mark IV would drop off the list, after two years at #1 and one year at #2. We were wrong! The camera continues to be popular in its fourth full year, grabbing #9 on this year’s list.

  4. EOS 90D

    The EOS 90D was the first crop-sensor body to have made it onto our annual top-10 list, and we’re surprised to see it cling on for yet another year. If the rumors turn out to be true, its position on the list will be replaced by an RF-mount crop-sensor body next year.

  5. EOS RP

    With a stint at $899 for the EOS RP (and $999 when paired with the respectable RF 24-105 STM), the RP has continued to be popular and keeps its position relative to the similarly-classed EOS R.

  6. EOS R

    This camera was #1 last year, the first time a mirrorless product topped our list, a clear sign of Canon imaging’s transformation away from SLRs. We knew its position was only temporary, paving the way for newer mirrorless cameras and products to come. This camera is still a great performer and fills an important niche and price point.

  7. RF 15-35mm f/2.8L IS USM
  8. RF 24-70mm f/2.8L IS USM
  9. RF 70-200mm f/2.8L IS USM

    No surprise, the RF zoom trinity is together on our list! At #5 and #4, respectively, are the RF 15-35mm and RF 24-70mm “twin” lenses, designed with a similar aesthetic, launched on the same day, and with an identical price. They continued to have almost identical sales figures through the year with the RF 24-70mm slightly ahead due to a great end-of-year refurbished deal. The final member of the f/2.8 zoom trinity (and in our opinion the lens most worth upgrading to), the RF 70-200mm, joined them on this year’s list, and pulled ahead to the #3 position with an incredible end-of-year refurbished deal. We expect these mainstays to be on the top 10 lists for years to come. Cameras come and go, but great lenses are forever.

  10. EOS R6
    In any other year, the EOS R6 would have been a #1 camera. Next-generation mirrorless, with 12 fps, 4K60 video, and in-body image stabilization, all at a $2499 introductory price point? This is a very impressive camera and many copies were purchased, but it will forever be overshadowed by the next item on our list.

  11. EOS R5

    Overheating problems? Supply issues? Conspiracy theories? The EOS R5 was definitely the most talked about camera in 2020 — especially with its groundbreaking 8K video (albeit only 20 minutes at a time). Many questioned whether the “overheating issue” was an excuse for a camera deliberately crippled via software. For the first months, with the cameras impossible to find, conspiracy theories abounded about secret recalls and supply issues.

    The explanation was simpler though: this is an astounding camera and everyone wanted it, we’ve seen more interest on this camera than any other item in the last ten years of tracking Canon. In the end Canon pulled through and supplied enough EOS R5 to make it also the best selling item this year (at least amongst our readers!), and the top of our list. Will it stay there in 2021, or does Canon have more in-store for RF mount? An exciting time to be a Canon shooter.



Street Prices Discounts on R5, R6, RF Lenses, No Tax Collected


We continue to have some great street price discounts on the EOS R5, EOS R6, and other popular RF lenses. All items are in-stock and can be invoiced/ordered in 2020. The authorized dealers do not collect state sales tax; the EOS R6 deal will likely expire soon.



Super Hot: Canon Refurb “Restocks” RF Lenses & More, 15%-Off


RF 70-200mm f/2.8L IS USM Telephoto Zoom Lens
Sold Out
233 weeks ago
RF 24-70mm f/2.8L IS USM Standard Zoom Lens
Sold Out
233 weeks ago
RF 28-70mm F2 L USM Standard Zoom Lens
Deal Expired
RF 24-105mm F4 L IS USM Standard Zoom Lens
Sold Out
233 weeks ago
RF 50mm F1.2 L USM Standard Lens
Sold Out
233 weeks ago
RF 35mm F1.8 MACRO IS STM Wide Angle Lens
Sold Out
233 weeks ago
EOS R Mirrorless Camera
Sold Out
233 weeks ago
EOS RP Mirrorless Camera
Sold Out
233 weeks ago
EOS RP with RF 24-105mm f/4L Mirrorless Camera
Sold Out
233 weeks ago
EOS 5D Mark IV Digital SLR Camera
Sold Out
233 weeks ago
EOS 6D Mark II Digital SLR Camera
Sold Out
233 weeks ago
EOS 80D Digital SLR Camera
Sold Out
233 weeks ago
EOS M6 Mark II (Black) Mirrorless Camera
Deal Expired
EOS M50 with 15-45mm Lens (Black) Mirrorless Camera
Deal Expired
EOS M200 with 15-45mm Kit (Black) Mirrorless Camera
Sold Out
233 weeks ago
EF 24-70mm f/2.8L II USM Standard Zoom Lens
Sold Out
233 weeks ago
EF 16-35mm f/2.8L III USM Ultra-Wide Zoom Lens
Deal Expired
EF 16-35mm f/4L IS USM Ultra-Wide Zoom Lens
Sold Out
233 weeks ago
EF 85mm f/1.4L IS USM Telephoto Lens
Sold Out
233 weeks ago
EF 100mm f/2.8L Macro IS USM Macro Lens
Deal Expired

The Canon Direct Store just “restocked” most of their refurbished inventory. There’s a very hot 15%-off stacking sale that ends on Thursday, so this is likely the last restock in the sale. Check out our refurbished stock tracker for the details of everything that is now in-stock.

We write “restock” in quote because many readers report not yet receiving items purchased earlier in the sale. These are great prices, but we’d expect a long wait to receive them, please be patient. Purchase quickly and use expedited shipping to increase your chances of receiving sooner.



Last Call: Only 17 Lenses In-Stock of Refurb RF 24-70mm for $1758


It’s now last call on the refurbished RF 24-70mm f/2.8L IS USM, as there are only seventeen copies left in-stock of this great refurbished deal. This lens has appeared for the first at the Canon Direct Store for only $1758.65 (after 15%-off).

This first availability is likely a year’s supply of refurbished lenses, and we think this will be a very coveted (and hard to find) refurb from this point on. Don’t miss out!



Super Hot: Refurb RF 70-200 ($2064), RF 24-70 ($1758) Still In-Stock


We’re surprised to see the refurbished RF 70-200mm f/2.8L IS USM ($2064.65) and RF 24-70mm f/2.8L IS USM ($1758.65) still in-stock at the Canon Direct Store. This is the first time the lenses have been available refurbished, and there is currently a 15%-off refurbished sale — both lenses have been selling briskly since they were first listed at midnight.

Refurbished lenses have a 1-year Canon USA warranty, and L-lenses come with all the expected accessories (caps, hood, and lens pouch) — purchase with confidence. The Canon Direct Store does collect tax, but even when adding tax this is still well below the best historic prices.

We’ve been told in the past that most refurbished lenses are store returns that have been re-qualified by Canon, so it’s likely they’ve built up quite the stockpile of refurbished inventory of these two lenses over the last year. It’s rare that they have so many copies available at once, so this is a great opportunity to buy before these refurbished lenses become scarce (and a game to find in-stock).