As of midnight, things just got a little more expensive. Canon USA raised prices on 7 RF lenses and the EOS 5D Mark IV. The $100 price increase on the lenses is no surprise, as most RF lenses have been plagued by supply issues since late last year, and have been out-of-stock at most major dealers all summer. We’re not sure what the $200 price increase on the 5D Mark IV is trying to accomplish, given the camera was already uncompetitive at the previous $2499 price point.
Some of our street price deals are still available at the “old” pricing — while quantities last.
- EOS 5D Mark IV is now $2699.00 (was $2499)
- RF 24-70mm f/2.8L IS USM is now $2399.00 (was $2299)
- RF 28-70mm F2 L USM is now $3099.00 (was $2999)
- RF 15-35mm f/2.8L IS USM is now $2399.00 (was $2299)
- RF 100-500mm F4-7.1L IS USM is now $2799.00 (was $2699)
- RF 70-200mm f/2.8L IS USM is now $2799.00 (was $2699)
- RF 85mm f/1.2L USM is now $2799.00 (was $2699)
- RF 85mm f/1.2L USM DS is now $3099.00 (was $2999)
