We now have confirmation from very reliable sources about an effective price increase coming on 11 Canon lenses this Sunday. The current instant savings will be renewed at a lower value for the below eleven lenses, resulting in an effective price increase. Also scheduled to expire is the Canon mail-in rebate on multiple lenses, unless renewed by Canon USA.

This price increase is expected as lenses are now at their lowest price point of the year (for the holiday season). We expect the the current instant savings to continue to reduce and disappear over the next few rebate periods. Now is the time to take advantage of what is historically the best pricing of the year.

The prices shown below are the CURRENT street prices for lenses, before the increase coming on Sunday. To receive the “net price” after mail-in rebate you must purchase two or more lenses in the same transaction.

• EF 16-35mm f/2.8L II USM: current MAP price of $1399, net price of $1299 after the $100 MIR
• EF-S 17-55mm f/2.8 IS USM: street price of $749, net price of $699 after the $50 MIR
• EF 24-70mm f/2.8L II USM: street price of $1589, net price of $1489 after the $100 MIR
• EF 70-200mm f/2.8L IS USM II: street price of $1759, net price of $1659 after the $100 MIR
• EF 70-200mm f/4L IS USM: street price of $1029, net price of $929 after the $100 MIR
• EF 100-400mm f/4.5-5.6L IS II: street price of $1769, net price of $1669 after the $100 MIR
• EF 35mm f/1.4L II: street price of $1559, net price of $1459 after the $100 MIR
• EF 50mm f/1.4 USM: street price of $280, net price of $230 after the $50 MIR
• EF 85mm f/1.2L II USM: street price of $1749, net price of $1649 after the $100 MIR
• EF 85mm f/1.8 USM: street price of $309, net price of $259 after the $50 MIR
• EF 400mm f/5.6L USM: street price of $1089, net price of $989 after the $100 MIR

Also consider the following bundles likely expiring with the instant rebate decrease:

• EF 70-200mm f/2.8L IS II USM + PIXMA PRO-100 for $1649 AR at Adorama
• EF 100-400mm f/4.5-5.6L IS II + PIXMA PRO-100 for $1649 AR at Adorama