Deal Archives: Canon EF 16-35mm f/4L IS USM


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Popular Street Prices: 70-200 II $1899, 24-70 II $1749, 16-35 f/4 $1049


The Canon 20%-off refurbished sale ended with no restock of highly-desired lenses — those lenses already sell out quickly at full refurbished price, so we’re not surprised that Canon did not restock them during the sale.

If you are disappointed, luckily, we still have some great street prices available, brand new from authorized Canon dealers with a full 1-year Canon USA warranty, no tax to most states:

The street price on the EF 16-35mm f/4L IS USM is especially popular as this is the first time the lens has gone on rebate. Again, we’re not expecting to see the Canon Minimum Advertised Price policy broken this year, so we don’t expect to see lower prices publicly shown on retailer’s websites.

We also continue to have two fantastic and popular body deals, and some grip specials, please inquire if interested.



Street Price Introduced: EF 16-35mm f/4L IS USM for $1169


Only one month after it was released, we are already tracking a street price for the EF 16-35mm f/4L IS USM of $1169 at US authorized Canon dealers, with free shipping.

This is a fantastic lens with vastly improved corner performance based on everything we’ve seen. The introduction of this street price is an indication that supply of this lens is very healthy, which is surprising given how many people are purchasing it.

As usual, the EF 16-35mm f/4L IS USM street price form has more details.



EF 16-35mm f/4L IS: Astounding Corner Performance, Reasonable Price


When the Canon EF 16-35mm f/4L IS USM was first announced we wondered why anyone would pick it over the cheaper 17-40L or similarly priced but faster 16-35L II. Many of our readers have written in and asked that same question!

We’re now seeing early reviews confirming what the MTF charts said: astounding corner performance. One of the most clear examples is a sequence of test shots taken by Australian photographer Phil Aynsley. It’s not a scientific study, but clearly shows wide-angle corner performance is significantly improved over the 16-35L II and TS-E 17mm, even when stopped down. (Center performance is about the same.)

The performance is quite impressive, and I’m also pleased Canon set a reasonable price for it instead of the usual bleeding-edge premium (remember the 70-200 II introduction at $2499?).

Profeel via eBay has a limited quantity of the Canon EF 16-35mm f/4L IS USM in-stock and ready to ship. Order today and it ships on Monday, price is $1199.00. We’re also hearing that the first B&H Photo Video pre-orders have shipped and their website shows a general availability date of June 24th.



Be the First: EF 16-35mm f/4L IS Lens: In-Stock and Available to Ship


Be one of the first to receive this newly announced lens in the US! Authorized Canon dealer Profeel via eBay has let us know they have a very limited quantity of the Canon EF 16-35mm f/4L IS USM available to ship tomorrow, Friday, June 20th. The price is $1199.00 (as with all authorized dealers).

We are told that anyone who orders and pays before Friday at 1:00 PM ET will have their order shipped on Friday. Free shipping; upgrades for faster shipping are also available. Profeel is one of the first US stores to receive this new lens!

If you don’t want to use eBay there other transaction options available, please contact us for details. A reminder that Profeel is a reputable authorized Canon dealer and this is US model with US warranty. They only charge tax to NY state.

It looks like stock at other dealers will be coming soon as well, within days or weeks!

UPDATE: When is it available at other dealers?

  • B&H’s site now has an availability date of June 24th! All pre-orders will be shipped at that time.
  • Amazon still says June 30th
  • Adorama still just says “June 2014”
  • The Canon Direct Store has it in-stock, but charges tax to almost all states.


Price Mistake: Pre-Order the 16-35 f/4L IS for $1074, 10-18mm for $249


In applying a refurbished discount the Canon Direct Store has made a mistake and is also applying this discount to all new ultra-wide-angle zoom lenses. This is a likely a price mistake.

Until they fix it, you can take advantage of a discount on five UWA zoom lenses, including a rare discounted pre-order on the two recently announced lenses. Add to cart to see discount.

UPDATE: This has been fixed, this deal is now dead.

The other three improperly discounted include:

Pre-orders at the Canon store also come with a commemorative “100 Million EF Lenses” t-shirt.

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EF 16-35mm f/4L IS ($1199), EF-S 10-18mm IS STM ($299) Announced


Just announced: two widely anticipated Canon ultra-wide-angle zoom lenses.

The MTF plots of the EF 16-35mm f/4L IS ($1199) look fantastic, and we can see how this lens is an upgrade vs. the 17-40L ($739) and the 16-35L II ($1499), for those wide-angle photographers not needing the f/2.8 (read: landscape photographers).

And we’re more than impressed at the low pricing ($299) of the 10-18mm. It offers a more than affordable way for to explore ultra-wide-angle photography on a crop body, nearly half the price of the other Canon options and still cheaper than third party UWA zooms.

Both lenses are now available for pre-order. Availability is June 30th.