EOS 5D Mark IV Announced and Ready for Pre-Order at $3499


The EOS 5D Mark IV has been announced and is ready for pre-order! It features a 30 MP sensor, 7 frames per second, dual-pixel autofocus, a 61-point autofocus system, 4K 30P video, touchscreen LCD, and built-in WiFi, GPS and NFC, all at a price of $3,499.00.

It is scheduled for shipping in early September. Pre-order links below:




EOS 5D Mark III $1899 (Grey Market) at Elec. Valley via eBay


If you’re not keen on shelling out $3K+ on the EOS 5D Mark IV, today Elec.Valley via eBay has the Canon EOS 5D Mark III for $1899.00. This ties for the lowest price seen yet.

Elec.Valley via eBay is a reputable unauthorized dealer. This is a grey market / import body for which a Canon warranty is not guaranteed. Canon USA has historically honored the warranty, but this is at their discretion. They may call to confirm your order — be sure to decline any upsells.



EOS 5D Mark IV Launch Price to be $3499 USD / $4299 CAD

We now have confirmation from several different sources that the initial launch price for the EOS 5D Mark IV will be $3499 USD (in the USA) and $4299 CAD (in Canada). This is assuming no last-minute pricing changes by Canon, which are still possible.

This pegs the EOS 5D Mark IV at the same launch price as the EOS 5D Mark III in 2012. Although the new camera is packed with a bunch of new technology (including 4K, WiFi, and GPS), it’s surprising that Canon didn’t go for a lower price point given all the competitive pressure from Nikon and Sony mirrorless.

The announcement and pre-orders are imminent, with many sites reporting midnight on August 25th. The camera is expected to ship in early September. To get notified by e-mail when the items are announced and available for pre-order, please click the below links, then click the “Notify” button.



Adobe Creative Cloud Photography Plan $89 at B&H with Coupon


B&H Photo Video has a hot, limited-time deal on a 12-month Subscriptoin to Adobe Creative Cloud Photography Plan : it’s only $89.99. Add to cart, then use coupon code “CCPHOTOPLAN” to see the discounted price. This is the lowest price we’ve ever seen for a year subscription, and equals less than $7.50 per month.

This is a download edition, and the code can be used to either start a new subscription or extend an existing subscription. As an extra bonus, B&H only collects sales tax to purchases made within NY state.



Combo Mail-in Rebates on Lenses Set to Expire Saturday, August 27th

The very popular mail-in rebate on the purchase of two or more lenses is scheduled to expire on Saturday, and we have not yet heard of any renewals. Street price purchases must be made by Friday in order to be eligible for the mail-in rebate. These deals are available with our popular street prices from Canon USA authorized dealers with a 1-year Canon USA warranty.

This has been an extremely popular promotion over the last few months and we’re very sorry to see it go.

All prices are assuming purchase of two lenses, and is after Canon mail-in rebate.
Click below to see the full list.

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Lowepro Pro Runner 450 Backpack for $169 and Pelican 1614 for $199


Two great deals on transport options for your gear:

B&H Photo Video has the Lowepro Pro Runner 450 AW Backpack for $169.99. This is a very popular photo backpack, capable of storing a significant amount of camera gear in a very usable configuration. It regularly retails for $299.

Adorama has the Pelican 1614 Waterproof Case (a Pelican 1610 with Dividers) for only $199.95. This is a $50 or 20% discount on a rarely discounted item.



Get Notified When the 5D Mark IV is Available for Pre-Order

The EOS 5D Mark IV will be announced next week, as suggested by the multiple leaks of photos and specs. Overall, the leaked specs suggest this is a worthy successor to the Mark III, featuring a 30 MP sensor, 7 frames per second, dual-pixel autofocus, a 61-point autofocus system, touchscreen LCD, and built-in WiFi, GPS and NFC.

Also being announced at the same time will be the EF 24-105mm f/4L IS II USM, available in a kit with the 5D Mark IV, as well as the well awaited EF 16-35mm f/2.8L III USM.

The camera is expected to ship in early September, but key to getting an early delivery is putting your name on one (or several) pre-order lists. To get notified by e-mail when the items are announced and available for pre-order, please click the below links, then click the “Notify” button.