EOS 5D Mark IV Launch Price to be $3499 USD / $4299 CAD

We now have confirmation from several different sources that the initial launch price for the EOS 5D Mark IV will be $3499 USD (in the USA) and $4299 CAD (in Canada). This is assuming no last-minute pricing changes by Canon, which are still possible.

This pegs the EOS 5D Mark IV at the same launch price as the EOS 5D Mark III in 2012. Although the new camera is packed with a bunch of new technology (including 4K, WiFi, and GPS), it’s surprising that Canon didn’t go for a lower price point given all the competitive pressure from Nikon and Sony mirrorless.

The announcement and pre-orders are imminent, with many sites reporting midnight on August 25th. The camera is expected to ship in early September. To get notified by e-mail when the items are announced and available for pre-order, please click the below links, then click the “Notify” button.

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94 comments on “EOS 5D Mark IV Launch Price to be $3499 USD / $4299 CAD

  1. August 23, 2016 at 11:08 am EDT

    Wish I could justify it…

  2. August 23, 2016 at 11:11 am EDT

    Sorry, Canon. You’re out of touch. a $2999 pricepoint would be more fitting. I bet you’ll see some strong rebates or deals coming out for this pretty quickly.

    1. August 23, 2016 at 11:44 am EDT

      You’re out of touch. $2998.50 would be way more fitting.

      1. Tim Bowser
        August 23, 2016 at 8:02 pm EDT

        Somebody’s been watching The Prince is Right, lol.

        1. August 24, 2016 at 6:48 am EDT


        2. August 24, 2016 at 7:02 am EDT

          So after saving $6000 for the 1Dx II… I’m having second thoughts… Should I get the 1Dx Ii, 5D IV, 2 5D III’s, or wait for the 6D I??? I currently have a 6D. I wanted the 1Dx II for sports but I don’t really NEED it, just wanted it. I do portraits, a few weddings and events so far. Oh, and in contemplating getting into Videography with whatever DSLR I choose. Any suggestions..?? Maybe switch to Sony??

      2. August 24, 2016 at 6:47 am EDT


    2. August 23, 2016 at 11:47 am EDT

      lol well played.

    3. August 23, 2016 at 12:15 pm EDT

      I would have prefered $1995.00 😛
      But would accept $2998.50 😛

    4. August 23, 2016 at 12:17 pm EDT

      True playas will buy it!

    5. August 23, 2016 at 12:44 pm EDT

      I’ll wait for the initial rush to subside. I just had my Mark lll serviced ad it’s behaving like a new camera.

    6. August 23, 2016 at 12:49 pm EDT

      Hit em with the Hein

    7. August 23, 2016 at 1:21 pm EDT


    8. August 23, 2016 at 10:42 pm EDT

      Just waiting for release like people waiting for release of iPhone 7. 😉

    9. August 24, 2016 at 3:34 am EDT

      Your an absolute lemon if you think that

  3. August 23, 2016 at 11:42 am EDT

    It’s time to go for a Sony body⋯⋯

  4. August 23, 2016 at 11:45 am EDT

    im waiting for lumix gh5 will coming next…

  5. August 23, 2016 at 11:47 am EDT


  6. August 23, 2016 at 12:02 pm EDT

    It is a tad pricey imo

  7. Jonathan
    August 23, 2016 at 12:10 pm EDT

    Definitely higher than I expected and possibly more than I’m willing to pay. I thought for sure it wouldn’t be more than $3200-3300 and even that is a big pill to swallow. Given that the 1DX Mark II was $500 cheaper than it’s predecessor and came with a free CFAST card, I thought for sure that the 5D Mark IV would be $250-300 cheaper than it’s predecessor.
    Either way, I see Canon selling boatloads of this camera to a TON of people with pent-up demand. There are still a LOT of people looking to upgrade from the 5D Mark II and my guess is, Canon knows it and has priced this camera accordingly.

    1. Tony Chen
      August 23, 2016 at 3:12 pm EDT

      Hope CPW can provide a ~ $3200 street price after several months. So far the street price for 1DX II and 80D is not very impressive.

    2. Wade
      August 23, 2016 at 9:02 pm EDT

      Exactly. Canon just doesn’t pull a price out of a hat; they do studies to show the optimal pricing at launch. They are asking for this price because their studies show they can get it, at least at launch time. The early adopter tax.

      The key will be to see how quickly the price drops. The 5d mark iii, if memory serves me correct, held its initial price point for a relatively long period of time. My guess is that this model will see a modest price drop sooner, esp. given the softness in the camera industry as a whole.

      Will be interesting to see what Nikon does.

  8. August 23, 2016 at 12:15 pm EDT

    Robin C Eagan

  9. Kartik
    August 23, 2016 at 12:27 pm EDT

    I feel the pricing is more set towards market skimming of early adopter, WiFi and GPS aren’t game changing features. 4K recording … sigh… maybe. In 2016 terms of money the camera isn’t feature rich. The DSLR market isn’t growing like it used to.

  10. August 23, 2016 at 12:32 pm EDT

    Canon can (and will) charge a premium because (for the time being) they’re the king of the castle, the household name, if you will. That being said, the pricing is far too rich given the price of competing bodies from Nikon, Sony, and Panasonic.

    The only good thing about this pricing is that it may entice competitors to launch deals and/or rebates to undercut Canon, especially around Christmastime. I would LOVE to switch to a Sony A7RII, but their customer service is absolutely atrocious. That’s the one thing Canon still has going for itself– Canon Professional Services (CPS) is an absolute dream to work with.

    Even still, I may still suck it up and pick a 5D4 up after a year or two when the price becomes a bit more reasonable.

    1. August 23, 2016 at 1:04 pm EDT

      Hopefully canon will fill the gap with a decent camera to entice people to stay with them in between this and say an 80D.

    2. August 23, 2016 at 4:32 pm EDT

      Kinda in the same boat as you, Ca’Mareo…I need a second body. I know I would benefit from the Mark IV, since I have all Canon stuff, but I would like to implement the AR7ii into my system. Or, see how much the MarkIII goes for and have two of those in my arsenal. Christmas should be nice this year!!

    3. August 23, 2016 at 4:36 pm EDT

      Gabriel Rodriguez Couldn’t agree more. I shoot weddings on my 5D3, as well as video. For personal use, I shoot landscapes mostly. The 5D3 has horrendous dynamic range, meaning I tend to rely on very conservative HDR to get the look I’m going for.

      Meanwhile, the A7RII has beautiful DR and provides 4K video and the option to use a LOG-based color profile. Those two features would be enough for me to snag the A7RII right now (and keep the 5D3 for weddings), but I’d have to either pick up a Metabones adapter, or begin investing in Sony lenses, which I’m not sure I want to do.

      I’m definitely going to wait for the real-world testing and comparison of the 5D4 against other bodies and will make a decision based on that…after the price drops a few hundred dollars, of course 😉

    4. August 23, 2016 at 5:09 pm EDT

      I’m on the hunt for a second body. I have a Canon 6D. I am waiting for the A7R3 or A9R. I want something light but still packs a punch. I shoot landscapes.

    5. Sid Phadnis
      August 23, 2016 at 6:57 pm EDT

      Yes, Sony’s service sucks, but their Pro support offering (at least in the US) is really good. Compare CPS (Gold tier) to Sony Pro Support then you’ll find SPS is actually a great offering! Having personally used both, I can say, my experience has been positive for both! Having said that – I couldn’t live without Sony Pro Support if I was invested in Sony, but I could live without CPS, in the Canon world – simply because Canon’s general public support itself is exemplary!

    6. August 23, 2016 at 10:48 pm EDT

      I love my 5D3, I have a A6000 as my walk around/travel cam and they’re both awesome.

  11. Jonathan
    August 23, 2016 at 12:35 pm EDT

    Yeah, I can absolutely see that. I’m going to receive pre-order notification, but I may wait for the first price drop/rebate and buy then. My main reason to upgrade is for image quality but I’m not sure I’m willing to pay $1500 just to have better looking images out of the 5D Mark IV vs the III.

  12. August 23, 2016 at 12:37 pm EDT

    Bye canon.

  13. August 23, 2016 at 12:39 pm EDT

    Lisa White Jovicic

    1. August 23, 2016 at 12:42 pm EDT

      yes! finally an answer!

    2. August 23, 2016 at 1:07 pm EDT

      Lisa White Jovicic not a bad price

    3. August 23, 2016 at 1:53 pm EDT

      I like the wifi added to it..you coming to get your food today?

    4. August 23, 2016 at 3:17 pm EDT


  14. August 23, 2016 at 1:02 pm EDT


    1. August 23, 2016 at 2:18 pm EDT

      Good luck with that. 😉

    2. August 23, 2016 at 3:03 pm EDT

      That’s my plan, Keaton!

    3. August 26, 2016 at 10:43 pm EDT


  15. August 23, 2016 at 1:13 pm EDT

    Shawn Fonseca

  16. August 23, 2016 at 1:14 pm EDT

    Sergio Gomez

  17. August 23, 2016 at 1:15 pm EDT

    Eh.. I’m before you . September !!

  18. August 23, 2016 at 1:19 pm EDT

    Sergio Gomez aww you can always take my 5Dmk2 . I used it yesterday – still a beautiful cam

  19. August 23, 2016 at 1:25 pm EDT

    I said MK 2 !!

  20. August 23, 2016 at 1:26 pm EDT

    My 5DIII will continue to be the work horse. May even pick up a second 5DIII with the IV at this price.

    1. August 24, 2016 at 9:41 am EDT

      GO PACK GO!!!

  21. August 23, 2016 at 1:39 pm EDT

    How long does it usually take to see a price drop in these bodies?

    1. August 26, 2016 at 10:42 pm EDT

      at least two yrs

  22. August 23, 2016 at 1:50 pm EDT

    I’ve been told $3299.99, which is now widely agreed upon.

  23. August 23, 2016 at 1:56 pm EDT

    The price on the 7D M2 came down pretty quick after the initial price. Just saying.

    1. August 24, 2016 at 6:22 am EDT

      and i’m gonna get one….:)

  24. Shag
    August 23, 2016 at 2:19 pm EDT

    Wasn’t the 5DIII introduced at the same price ($3500)?

    1. Jonathan
      August 23, 2016 at 2:46 pm EDT

      Yes, it was. But based on inflation rates, the US Dollar should buy approximately 20% more Japanese goods today, than it did 4+ years ago.

      1. Jonathan
        August 23, 2016 at 2:46 pm EDT

        Sorry… not inflation rates… currency exchange rates. WHOOPS!

  25. August 23, 2016 at 2:24 pm EDT

    Ben Ramsey a bit late in my opinion, but… Damn!

  26. August 23, 2016 at 2:45 pm EDT

    El Ticher

    1. August 23, 2016 at 2:47 pm EDT

      El Ticher deja de el 4K

  27. August 23, 2016 at 2:45 pm EDT

    For everyone complaining about the price. Don’t buy it. No one told you to buy top of the line stuff when the 6d and 5d miii was be more affordable upon the mkiv release.

    Ever heard of it’s the lens and not the camera? More so the person behide the camera.

  28. Cesar Angulo
    August 23, 2016 at 3:30 pm EDT

    Uhmm, my bet is for the previously suggested price of USD $3299. I’ll pull the trigger if the camera comes with that Dual Pixel RAW feature for correct focusing in post processing. Otherwise I preffer to wait until the 6D Mark II.

  29. August 23, 2016 at 4:44 pm EDT

    Their higher price back when the 5DmIII and Nikon D800 series was released prompted my switching to Nikon, been happy ever since.

  30. August 23, 2016 at 4:55 pm EDT

    Skylar Wilson

  31. August 23, 2016 at 5:44 pm EDT

    Anthony Esposito announcement imminent

  32. August 23, 2016 at 6:45 pm EDT

    sounds like a good plan 😉

  33. August 23, 2016 at 6:55 pm EDT

    Jeffrey Muñoz Look Bro.

    1. August 23, 2016 at 8:08 pm EDT


  34. August 23, 2016 at 7:06 pm EDT

    Canon is out of their mind

  35. August 23, 2016 at 7:08 pm EDT

    Wait for rebates and freebies or holidays

    1. Carl
      August 24, 2016 at 10:09 am EDT

      Or “Clerical Error Sales,” like the “27% off” refurbished opportunity in October 2015.

  36. August 23, 2016 at 9:10 pm EDT


  37. August 23, 2016 at 9:17 pm EDT

    If the dynamic range can catch up to the Nikon D810, I wouldn’t mind paying for the extra few hundred bucks.

  38. August 23, 2016 at 10:01 pm EDT

    My Mark III will be in my bag for another 4 years. I’m good

  39. August 23, 2016 at 11:15 pm EDT

    Matty Visionn damm so pretty much same price

    1. August 23, 2016 at 11:21 pm EDT

      That 50 mp is nice on the 5Dsr ! Goes up against the a7rii really nice for Sony!

    2. August 23, 2016 at 11:21 pm EDT

      Yeah im over cropped man. It just doesnt do justice for dark night clubs and as you know I hate flash. I prefer natural colors

  40. August 23, 2016 at 11:59 pm EDT

    Ben Tiu $3500

    1. August 24, 2016 at 7:25 am EDT


  41. August 24, 2016 at 12:47 am EDT

    William Briscoe

  42. August 24, 2016 at 1:14 am EDT

    Bradley Dausman lol

  43. August 24, 2016 at 2:02 am EDT

    Kieran Tunbridge

  44. August 24, 2016 at 2:26 am EDT

    I’ll just pretend that mark iv ain’t even happening so i don’t get depressed that i can’t get it. Lol

    Abel Maxilom Loseñara Jr., David Ylforever, Rachelle Perez, Ashley Whitmer, Marshall Wand, Garett Lewis, Chavante Flakes , Michael Khan

  45. August 24, 2016 at 3:22 am EDT

    Colin time to sell ours??

  46. August 24, 2016 at 9:09 am EDT

    I doubt that there will be any price drop for Mark 4 anytime soon. Mark 3 retained its price throughout and only dropped recently. I am hoping that Mark 4 will have much improved Dynamic range. From what I see looks like it will be a great camera.

  47. August 24, 2016 at 9:33 am EDT

    Canon charges a little more but you won’t need to upgrade your camera every year. They actually last on the market for a very long time. How many DSLRs has Nikon released since the Mark III? 600,610, Df, 750, 800, 810….. Buy it right the first time. Buy Canon.

  48. August 24, 2016 at 10:06 am EDT

    Roy Kuntz Get your order in.

  49. August 24, 2016 at 11:45 am EDT

    I guess this is canon’s new pricing strategy. Absurdly high for early adopters then drop the price hard for people who aren’t made of gold. Just pretend the release date is 6 months from now and you should be able to get a good camera at a good price.

  50. Shag
    August 24, 2016 at 1:12 pm EDT

    I see. Btw I just checked my note, 5DIII body sold as high as $3600 in May 2012 and dropped as low as $2750 in mid Sep 2012 (ebay seller adoramacamera). Let’s see if 5DIV drops below $3000 before the year ends.

  51. Fujimoto
    August 24, 2016 at 1:14 pm EDT

    Where’s the link for the street price?

  52. August 24, 2016 at 7:40 pm EDT

    Oluwapamilerin Akinlosotu

    1. August 24, 2016 at 7:47 pm EDT

      My God is able to do exceeding and abundantl. However, souls are perishing the kingdom needs to be saved!!!

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