The Canon Direct Store is also now showing stock of the very hard to find RF 28-70mm F2 L USM for $3099.00.
Back In Stock: RF 28-70mm f/2L ($3099) at Canon Direct Store


The Canon Direct Store is also now showing stock of the very hard to find RF 28-70mm F2 L USM for $3099.00.

The Canon Direct Store has restocked both the RF 600mm f/4L IS USM ($12999.00) and RF 400mm f/2.8L IS USM ($11999.00).

Act fast! The Canon Direct Store is showing stock of the EOS R3 for $5999.00. Shipments of this camera have been very limited!

Today’s B&H DealZone (one-day deal) features two nice deals: the Canon XC15 4K Camcorder is now $1499.00, and the Rotolight NEO 2 LED Light is only $159.99. These deals are today only or until sold out.

UPDATE: The Canon Direct Store is now sold out, but B&H is newly showing stock.
The Canon Direct Store has restocked their supply of the hard to find RF 100-500mm F4-7.1L IS USM — it’s available for $2799.00, while quantities last.

Today’s B&H DealZone (one-day deal) features a deal on the Sigma Sports 150-600mm f/5-6.3 DG OS HSM for Canon EF — it’s only $1599.00, after a 20% discount (from a regular price of $1999). This deal is today only or until sold out.

Today’s B&H DealZone (one-day deal) features deals on Phottix Odin II TTL Flash Trigger Transmitters and Receivers for Canon.

We’ve been huge fans of the B&H PayBoo card, which offers an instant credit equal to the sales tax on a B&H purchase (effectively saving you the sales tax). This is one of the best credit card deals available. Unfortunately, if you try now to apply for the PayBoo card, you’ll be greeted by a message that B&H is no longer accepting applications for the card.
We’ve been told that this situation is temporary and that a “new and improved” Payboo Card will launch in mid-January. According to a recent email communication, “the ‘new’ Payboo® Card will provide the same “Save the Tax” instant benefit you currently receive plus, based on customer feedback, we are adding the option to choose promotional financing for most transactions (cardholders will be able to choose either the “Save the Tax” benefit or the promotional financing, but not both).” This is great news for those who reside in low-tax or no-tax states as now you can benefit from a promotional financing offer.
It appears that the card will be issued by a different bank, necessitating a new credit card application — a minor inconvenience. Existing PayBoo cardholders can continue to use their card until January 17th, and we expect B&H to launch the new card shortly thereafter.

Our super street prices on super-telephotos is back, with the rare RF 600mm f/4L IS USM now in-stock. These prices are for brand new lenses from authorized Canon dealers with a 1-year Canon USA warranty and free shipping. No sales tax is collected.

This is our favorite tradition of the whole year: we countdown the most popular Canon items. We compiled statistics via our street price program as well as through our posted deals (new and refurbished), and we sorted by number of copies purchased. You can compare with 2020, 2019, 2018, 2017 and 2016’s list.
This year, Canon’s RF takeover is complete, with the top 16 places going to RF mount cameras or lenses. The top EF-mount item is surprisingly the EOS 5Ds R at #17. Also notably absent from the list is the new and popular EOS R3. Although many have been ordered, very few have shipped, but we expect that to change in 2022.
Everyone loves a good pancake, and Canon’s first RF-mount pancake had a crowd-pleasing introductory price point of $299.
The 100mm Macro is back, but now in RF form. This new release has snuck onto the top 10 list, despite a $1399 introductory price point which turned off many purchasers.
Seeing the RF 24-105L so high on the list is a good indication for mirrorless bodies higher up on the list — this is often the first lens purchased with a new RF-mount body. (Note, we’re not including RF 24-105L lenses purchased as part of camera kits in this count.) This lens is a good performer, a good upgrade over the EF 24-105L II, and is at a great price point — that is, if you can find them, with supply issues abound this year.
Another fun lens with a maximum macro magnification of 0.5x, this is a great wide-angle walkabout lens. Aggressive rebates in the second half of the year brought this lens down to $399 new (or $319 refurb) propelled this lens into the top 10 Canon products by sale count.
The twins are still together. No surprise, as they were designed with a similar aesthetic, launched on the same day, and with an identical price. They continue to have almost identical sales figures through the year with the RF 15-35 pulling slightly ahead this year, buoyed by its introduction into the Canon refurbished store.
These two “specialty” lenses were some of the hardest to find Canon items this year — and it wasn’t just because of the supply constraints, but also a voracious demand. We’re more than surprised that the large and heavy $3000 RF 28-70mm f/2 L USM would outsell the bread-and-butter RF 24-70mm, but this is a must-have lens for event photographers, and one of the most innovative in Canon’s line-up. Canon similarly pushed the limits with the RF 100-500mm f/4.5-7.1L IS USM — even with the introduction of the budget-oriented RF 100-400mm, sales of the RF 100-500mm still remained strong.
The 70-200mm f/2.8 zoom has always been a staple of every Canon shooter’s arsenal, and the RF 70-200mm f/2.8 is no slouch. It’s been popular as a meaningful upgrade from the already fantastic EF 70-200 f/2.8. This lens repeats as #3 and we expect this lens to be top of the RF lenses and near the top of the list for years to come.
If counting by dollars, the EOS R5 still remains king, but this list sorts by counts and last year’s #1 has dropped to second place. It’s still an incredible camera with groundbreaking 8K video, although 2021 showed introduced some competitive options in Sony, Nikon, and as well as Canon’s own (but supply-challenged) EOS R3.
We have a new king of the castle with the EOS R6 as this year’s #1 Canon item. It sits in the perfect price point as a next-generation mirrorless, with 12 fps, 4K60 video, and in-body image stabilization. The first discounts as well as its introduction into the Canon refurbished store is what propelled this camera to the top.
It’s been an incredibly fun year bringing you all the Canon deals in 2021. We’re looking forward to many more exciting products and deals in the new year, all the best to our readers in 2022!
© 2026 www.cpricewatch.com. www.cpricewatch.com is not affiliated with Canon Inc. or any of its subsidiaries.