Canon USA is lowering their prices on nine popular RF lenses tonight, with an impressive set of new instant rebates. Up to $400 savings will be seen, notably on the RF 15-35mm f/2.8L IS USM (new price will be $1,999) and RF 100mm f/2.8L Macro IS USM (new price will be $999).
Our street prices have already been lowered to reflect the new savings — while quantities last, our street prices are available from dealers that do not collect sales tax or offer a mechanism to credit you the tax back.
The pricing at the authorized dealers linked below will be live at midnight ET, but please check back, as Canon may have some other deals and surprises up their sleeve!
- RF 14-35mm f/4L IS USM: new price of $1299 at B&H, Adorama, Amazon
- RF 15-35mm f/2.8L IS USM: street price of $1899, or $1999 at B&H, Adorama, Amazon
- RF 70-200mm f/4L IS USM: street price of $1449, or $1499 at B&H, Adorama, Amazon
- RF 100-400mm f/5.6-8 IS USM: new price of $499 at B&H, Adorama, Amazon
- RF 35mm F1.8 MACRO IS STM: new price of $399 at B&H, Adorama, Amazon
- RF 50mm F1.2 L USM: street price of $1949, or $2099 at B&H, Adorama, Amazon
- RF 85mm f/1.2L USM: street price of $2449, or $2599 at B&H, Adorama, Amazon
- RF 85mm f/1.2L USM DS: street price of $2699, or $2899 at B&H, Adorama, Amazon
- RF 100mm f/2.8L Macro IS USM: new price of $999 at B&H, Adorama, Amazon
