Amazon Showing RF 100-500mm In-Stock, But At $645 Over MAP


A sign of the craziness in Canon supply and demand: Amazon is showing stock of the elusive RF 100-500mm F4-7.1L IS USM. Catch is, it’s priced at $645 over MAP price — it can be yours for $3443.97 (vs. $2799 MAP). Surprisingly, this is Amazon proper (sold and shipped by Amazon), not a third party.



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7 comments on “Amazon Showing RF 100-500mm In-Stock, But At $645 Over MAP

  1. David Patino
    September 20, 2021 at 5:11 pm EDT

    Wow, and sold by amazon too… Ridiculous

  2. David Garcia
    September 20, 2021 at 5:27 pm EDT

    Yes, ridiculous is the word, David. Just greed at it’s finest.

  3. Mike Kovitch
    September 20, 2021 at 5:37 pm EDT

    I thought that as an authorized Canon Vendor, Amz couldn’t advertise a price over MAP???

    1. CanonPriceWatch
      September 20, 2021 at 5:38 pm EDT

      You can price over MAP. You can’t price over MSRP.

  4. David Patino
    September 24, 2021 at 12:06 pm EDT

    Now they have the RF 70-200 f/2.8L in stock…

    For just $4,400. Again, shipped & sold by Amazon.

    This is nuts.

  5. David Patino
    September 24, 2021 at 2:23 pm EDT

    Oh, my previous message, I didn’t see that the price gouging has commenced. The 100-500 is still in stock, but is now $4,400 the same price as the 70-200.

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