Canon’s current instant rebate program will be adjusted this weekend, with many rebates decreasing on Sunday, September 2nd. This translates into a $20 to $100 price increase on many popular lenses, see the list below.
Prices will be on an upward swing for at least another month, perhaps two — we expect another price increase by the end of the month. This is historically normal — prices go up through the end of the summer, and usually don’t come down again until the holiday sales in November.
To take advantage of the street prices from authorized Canon USA dealers below (beat the increase!) please ensure your orders are entered today.
The lenses impacted in this first round of price increases:
- EF 16-35mm f/2.8L III USM: current street price of $1789
- EF 24-70mm f/2.8L II USM: current street price of $1499
- EF-S 17-55mm f/2.8 IS USM: current street price of $740
- EF 70-300mm f/4-5.6 IS II USM: current street price of $429
- EF 100-400mm f/4.5-5.6L IS II: current street price of $1779
- EF 28mm f/2.8 IS USM: current MAP price of $469
- EF 35mm f/1.4L II: current street price of $1549
- EF 50mm f/1.2L USM: current street price of $1199
- EF 50mm f/1.4 USM: current street price of $319
- EF 85mm f/1.2L II USM: current street price of $1699
- EF 85mm f/1.8 USM: current street price of $329
- EF 400mm f/5.6L USM: current street price of $1099
- EF 100mm f/2.8L Macro IS USM: current street price of $719