We have received confirmation from several different reliable sources that effective prices on Canon lenses will increase on July 2nd. Two major rebate programs are scheduled to expire on July 1st. We are expecting a reduction in rebate value for the instant rebate. We have yet to confirm a change in the mail-in rebate, but expect that its value will be similarly reduced.
As we posted last week, we expect that for many popular lenses this will translate to a $50 increase in base price and a $50 decrease in mail-in rebate value (when you purchase two or more lenses). In total, this is an up-to $100 increase in net price per lens.
A price increase at this time is not be surprising; historically, it is typical for Canon to increase their prices through the summer months. If you are looking to purchase lenses within the next 3-4 months, this week is likely the best opportunity to get a good deal. The next big discount is not expected until the end-of-year sales, during the holiday season.
To take advantage of our street prices from Canon USA authorized dealers, please ensure your order is entered by Friday, June 30th, before the deals and discounts disappear.
To take advantage of the mail-in rebate and get the lower “net price”, you must purchase TWO items from the below list in the same transaction. A number of lenses will also have the free 13-month Canon CarePAK!
- EF-S 10-22mm f/3.5-4.5 USM: MAP price of $599, net price of $574 after the $25 MIR
- EF-S 10-18mm f/4.5-5.6 IS STM: street price of $275, net price of $250 after the $25 MIR
- EF 11-24mm f/4L USM: street price of $2549, net price of $2399 after the $150 MIR
- EF 16-35mm f/2.8L III USM: street price of $1899, net price of $1749 after the $150 MIR
- EF 16-35mm f/4L IS USM: street price of $959, net price of $809 after the $150 MIR
- EF 17-40mm f/4L USM: street price of $739, net price of $589 after the $150 MIR
- EF-S 15-85mm f/3.5-5.6 IS USM: MAP price of $799, net price of $774 after the $25 MIR
- EF-S 17-55mm f/2.8 IS USM: street price of $765, net price of $715 after the $50 MIR
- EF-S 18-200mm f/3.5-5.6 IS: MAP price of $699, net price of $674 after the $25 MIR
- EF 24-70mm f/2.8L II USM: street price of $1599, net price of $1449 after the $150 MIR
- EF 24-70mm f/4L IS USM: street price of $849, net price of $699 after the $150 MIR
- EF 28-300 f/3.5-5.6L IS USM: MAP price of $2449, net price of $2299 after the $150 MIR
- EF 70-200mm f/2.8L IS USM II: street price of $1769, net price of $1619 after the $150 MIR
- EF 70-200mm f/2.8L USM: MAP price of $1249, net price of $1099 after the $150 MIR
- EF 70-200mm f/4L IS USM: street price of $1039, net price of $889 after the $150 MIR
- EF 70-200mm f/4L USM: MAP price of $599, net price of $449 after the $150 MIR
- EF 70-300mm f/4.5-5.6 DO IS USM: MAP price of $1399, net price of $1374 after the $25 MIR
- EF 70-300mm f/4-5.6 IS USM: MAP price of $449, net price of $399 after the $50 MIR
- EF 70-300mm f/4-5.6L IS USM: street price of $1249, net price of $1099 after the $150 MIR
- EF 100-400mm f/4.5-5.6L IS II: street price of $1859, net price of $1709 after the $150 MIR
- EF 8-15mm f/4L Fisheye USM: street price of $1179, net price of $1029 after the $150 MIR
- EF 14mm f/2.8L II USM: street price of $1989, net price of $1839 after the $150 MIR
- EF 20mm f/2.8 USM: MAP price of $539, net price of $514 after the $25 MIR
- EF 24mm f/1.4L II USM: street price of $1449, net price of $1299 after the $150 MIR
- EF 24mm f/2.8 IS USM: MAP price of $549, net price of $524 after the $25 MIR
- EF 28mm f/1.8 USM: MAP price of $509, net price of $484 after the $25 MIR
- EF 28mm f/2.8 IS USM: MAP price of $469, net price of $444 after the $25 MIR
- EF 35mm f/1.4L II: street price of $1579, net price of $1429 after the $150 MIR
- EF 35mm f/2 IS USM: MAP price of $549, net price of $524 after the $25 MIR
- EF 50mm f/1.2L USM: street price of $1249, net price of $1099 after the $150 MIR
- EF 50mm f/1.4 USM: street price of $314, net price of $264 after the $50 MIR
- EF 85mm f/1.2L II USM: street price of $1749, net price of $1599 after the $150 MIR
- EF 85mm f/1.8 USM: street price of $329, net price of $279 after the $50 MIR
- EF 100mm f/2 USM: MAP price of $499, net price of $474 after the $25 MIR
- EF 135mm f/2.0L USM: street price of $929, net price of $779 after the $150 MIR
- EF 200mm f/2L IS USM: street price of $5199, net price of $5049 after the $150 MIR
- EF 200mm f/2.8L II USM: MAP price of $749, net price of $599 after the $150 MIR
- EF 300mm f/2.8L IS II USM: street price of $5599, net price of $5449 after the $150 MIR
- EF 200-400mm f/4L IS USM Extender 1.4x: street price of $9999, net price of $9849 after the $150 MIR
- EF 400mm f/2.8L IS II USM: street price of $9399, net price of $9249 after the $150 MIR
- EF 400mm f/4 DO IS II: street price of $6499, net price of $6474 after the $25 MIR
- EF 400mm f/5.6L USM: street price of $1079, net price of $929 after the $150 MIR
- EF 500mm f/4L IS II USM: street price of $8359, net price of $8209 after the $150 MIR
- EF 600mm f/4L IS II USM: street price of $10399, net price of $10249 after the $150 MIR
- EF 800mm f/5.6L IS USM: MAP price of $12999, net price of $12849 after the $150 MIR
- EF-S 60mm f/2.8 Macro USM: MAP price of $399, net price of $349 after the $50 MIR
- MP-E 65mm f/2.8 1-5x Macro Photo: street price of $979, net price of $954 after the $25 MIR
- EF 100mm f/2.8 Macro USM: MAP price of $599, net price of $574 after the $25 MIR
- EF 100mm f/2.8L Macro IS USM: street price of $719, net price of $569 after the $150 MIR
- EF 180mm f/3.5L Macro USM: street price of $1339, net price of $1189 after the $150 MIR
- TS-E 17mm f/4L: street price of $2049, net price of $1899 after the $150 MIR
- TS-E 24mm f/3.5L II: street price of $1769, net price of $1619 after the $150 MIR
- TS-E 45mm f/2.8: MAP price of $1399, net price of $1374 after the $25 MIR
- TS-E 90mm f/2.8: MAP price of $1399, net price of $1374 after the $25 MIR
- Extender EF 1.4x III: street price of $409, net price of $384 after the $25 MIR
- Extender EF 2x III: street price of $409, net price of $384 after the $25 MIR
oh crud lol
They must really not want to sell anything. Have they seen what sigma is doing?
They do this so that they can drop them again at the end of the year for black friday/cyber monday/xmas/all that stuff. It gives us some time to bank up some cash to get better deals later.