Canon USA Responds with 5D3/6D Price Drops and New Rebates


Canon USA must have noticed the import/grey market craziness, because they will respond with a significant price drop and a new slate of aggressive rebates starting tomorrow, March 1st.

They will also switch from mail-in rebates to instant rebates for bodies. They will additionally increase the mail-in rebate values on lenses (and add more lenses to the rebate.)

Bodies

Canon USA will drop the MAP (or minimum advertised price) on the EOS 5D Mark III by $300 and the EOS 6D by $100. They’re also converting the current $300 mail-in rebate to a $300 instant rebate! Finally, they’re initiating a $100 instant rebate on the EOS 7D Mark II.

Here’s where all the street prices will end up as of tomorrow (all rebates are instant, the price you pay is the final price). We’re now taking street price inquiries at the new prices — brand new USA models from Canon USA authorized dealers, free shipping and a 1-year Canon USA warranty.

Lenses

Canon USA is starting a new slate of mail-in rebates, which is an increase from the rebates seen in February. (This is unheard of in our eight-year history of tracking Canon prices.) We’re seeing a return of some of the Holiday Rebate values (but sadly not on as many lenses). This is a new rebate period that runs from March 1st through March 28th, and is a different promotion-id from previous rebate periods.

Here’s where street prices will end up tomorrow. You can inquire now about the new pricing via our street price forms. Read more about our street price program that enables you to get great prices on brand new lenses from Canon USA authorized dealers.

We’re also seeing a renewal of the PIXMA PRO bundle rebates.

All in all, this is an aggressively low pricing from Canon (traditionally, prices rise after the holidays and remain high for several months). This shows a renewed interest by Canon USA to defend their market share against the import market, as well as from other manufacturers. Exciting times ahead!



112 comments on “Canon USA Responds with 5D3/6D Price Drops and New Rebates

  1. February 28, 2015 at 12:09 pm EST

    Currency exchange is likely the driving force.

    1. February 28, 2015 at 12:16 pm EST

      Yes. Currency exchange fundamentally drove the flooding of the US market with imports, and put downward price pressure on Canon USA.

    2. February 28, 2015 at 12:17 pm EST

      If Canon USA could have gotten away with not lowering their prices, they would have. ๐Ÿ™‚

    3. February 28, 2015 at 12:31 pm EST

      Would be interesting if the import market responds with even lower prices!

  2. February 28, 2015 at 12:22 pm EST

    What will Canon’s price be for the 135L?

    1. February 28, 2015 at 12:24 pm EST

      MAP is $1049, less a $50 mail-in rebate (net $999). Our street price from an authorized dealer is $939, less the $50 mail-in rebate (net $889).

    2. February 28, 2015 at 12:25 pm EST

      thanks!

    3. February 28, 2015 at 12:33 pm EST

      That is an awesome lens

  3. February 28, 2015 at 12:32 pm EST

    The loss of market share to the quickly emerging Mirrorless market probably has a lot to do with it too..!!!

    1. February 28, 2015 at 12:38 pm EST

      You would think, but mirrorless hasn’t taken on except in Asia. According to CIPA, the number of mirrorless cameras manufactured worldwide in 2014 remains roughly unchanged vs. 2013 at 3.2 million units.

    2. February 28, 2015 at 12:42 pm EST

      Well, in my band of photog brothers (and sisters) here in Columbia SC I know of 5 people who have made the leap from DSLR to Mirrorless in the past year, including yours truly. My Olympus OM- D M5 MkII arrives on Monday. A lot can happen in a short time period (and before the statistician can compile the data).

      1. Another Thought
        March 1, 2015 at 1:31 am EST

        Hope you enjoy your Oly OMD camera, Bart…it seems like a great camera.

        That being said, it’s usually not a good idea to go on anecdotal data, such as what your 5 friends are buying.

        And no the markets haven’t changed that much since that last CIPA data. Large scale markets usually don’t change that quickly, unless a truly disruptive product is released. The last company to truly disrupt the camera market was Apple with its iPhone. In fact right now the only company I can think of with the clout and capability to disrupt a market is Apple.

    3. February 28, 2015 at 12:51 pm EST

      True enough.

    4. February 28, 2015 at 12:08 pm EST

      I don’t buy that. Most photographers that I know have no intentions to go mirrorless, having snappy auto-focus and long battery life is more valuable to a majority of photographers, than the marginal gain from mirrorless cameras.

    5. Another Thought
      March 1, 2015 at 1:14 am EST

      Mirrorless is not taking off; it has a small market share and is stuck there.

      Most people who want serious cameras still go for dslr’s. It’s not even close.

      Mirrorless gets the chatter on the internet, but it’s been predicted for a while that mirrorless would take over, and it hasn’t even begun. The mirrorless takeover is like the fictional unicorn.

      And for those who want smaller and lighter, Canon has the very fine SL-1, which is smaller and lighter and more capable and less expensive than higher end mirrorless.

  4. Godftrey
    February 28, 2015 at 11:34 am EST

    Thanks for all the good work in CPW!

  5. February 28, 2015 at 12:59 pm EST

    Jack Jr Paccione

  6. February 28, 2015 at 1:09 pm EST

    Now if only Adobe would announce LR6, and date it’d be out, and I’d be ordering a 7D2 right at those prices…

  7. February 28, 2015 at 1:10 pm EST

    Thank you for the info..

  8. February 28, 2015 at 1:33 pm EST

    All this is not only cuz the import prices is also cuz Nikon have drop prices and add big instant rebates…

  9. February 28, 2015 at 1:33 pm EST

    Of course Cuz I jumped ship TODAY to the Nikon d810! Lol

  10. February 28, 2015 at 1:55 pm EST

    70d?

    1. February 28, 2015 at 2:44 pm EST

      We didn’t hear anything about this.

    2. March 1, 2015 at 11:44 am EST

      Looks like the instant rebate went up by $100 (from $100 to $200).

    3. March 1, 2015 at 12:47 pm EST

      What is street price for 70d

  11. February 28, 2015 at 2:05 pm EST

    I’m Ready to pick up the 5D IV if they would come on with it !!

  12. February 28, 2015 at 2:08 pm EST

    May just pick up the GH-5 instead !!

  13. February 28, 2015 at 2:11 pm EST

    Tus, if you haven’t already, you can check out prices here. Just make sure they’re not grey market…

    1. February 28, 2015 at 2:13 pm EST

      Thanks! I think my dad picked something Up already

    2. February 28, 2015 at 2:44 pm EST

      Chris Holt, our street prices are NEVER grey market, always Canon USA models with Canon USA warranty from authorized Canon dealers.

  14. February 28, 2015 at 2:19 pm EST

    Jason Wedehase

    1. February 28, 2015 at 2:22 pm EST

      Sweet!! Thanks! So glad I lost the eBay snipe last night.

    2. February 28, 2015 at 2:24 pm EST

      Definitely. Hopefully the pill is a little easier to swallow now. Haha

  15. February 28, 2015 at 2:45 pm EST

    Andrew Pipp

  16. February 28, 2015 at 2:50 pm EST

    will b&h reduce the $2549 5D mkiii and printer bundle by $300 as well?

    1. February 28, 2015 at 9:38 pm EST

      We’ll find out at midnight, will we? ๐Ÿ™‚

    2. March 1, 2015 at 11:54 am EST

      Thanks for remembering. I think b&h eventually will. But I can’t believe that Canon didn’t meet the grey market price of $1900 for the body

    3. March 2, 2015 at 11:16 am EST
  17. February 28, 2015 at 2:54 pm EST

    Brandon McCray

  18. February 28, 2015 at 3:12 pm EST

    Damn bought my gear a month too early

  19. February 28, 2015 at 3:23 pm EST

    Patrick Ang

  20. M Baker
    February 28, 2015 at 2:31 pm EST

    Still too pricey. Canon, prove to me in tangible understandable information why your products are expensive. Please explain why your marginally better product are hundreds and hundreds of dollars more than some of your competitors. My hunch is that you are using your position in the market and your favorable reputation to sustain a considerable and, in my opinion, unjustifiable markup of your products. It’s fair to make a profit and help sustain your workforce, but I know in my heart that, just like most large and powerful corporations, the end result of the consumer experience is that we spend WAY too much on your products, get a good or great product, and your profits continue to skyrocket. I call it greed justified by the image that you, and many corporations build, to mask their underlying and unspoken interests.
    If I were exceedingly wealthy, I would still feel this way.

    1. Jonathan
      February 28, 2015 at 2:42 pm EST

      Canon doesn’t look here for user feedback.

  21. February 28, 2015 at 3:33 pm EST

    I ordered the B&H printer bundle for the 5d mark iii just before they closed yesterday. Wonder if there is anything I can do.

    1. March 1, 2015 at 9:38 am EST

      Cancel it and order it from Adorama for $2249 AR (see one of our other posts.)

  22. February 28, 2015 at 3:39 pm EST

    Tyler

  23. Mbfanos
    February 28, 2015 at 2:39 pm EST

    It’s time for me to buy the 24-70 F4, I guess

  24. February 28, 2015 at 4:15 pm EST

    IF they want to keep their share of the market, they’ll also come out with a camera body that has the killer dynamic range of nikons D810, D750, and D4s plus the low light focusing capability, and resolution (not 50mp… that is a bit ridiculous). If the rumors are true to go to a 18 mp sensor, I’d be disappointed. It’s the equivalent of sony dropping to 12mp and claiming they have better low light capability. Nikon D700 or D3s? Please, make a real change in your firmware, processing and sensors. As far as mirrorless goes, they still have a long way to go before they can do what a DSLR body does in terms of fast tracking low light etc. yeah yeah sony a6000…. every 4th frame is sharp. I’ve tested it, didn’t like it, shot an a77 and a99 before switching to canon. If you shoot standard low iso daylight or brightly lit scenes, any camera will work just fine. It’s when you start shooting concerts, theater, and ballet, is when you test a cameras mettle. Canon needs to come up with something that compares to the D750, like say a 7D Mk II with a full frame sensor? that would have me in a heartbeat. As it is, I’ll stick with my 5D Mk III but I hope they deal with all of the above and give it serious consideration in light of what Nikon is doing.

    I also shot an Olympus system. Excellent optics, killer high ISO…in normal light, great image quality in portrait and landscape but falls apart horribly in low light. So much so that almost all facial detail is lost at 2500-3200 iso. Other than that, I would have purchased that system and made the switch to 4/3. Getting off soapbox, thanks for reading. ๐Ÿ˜‰

  25. February 28, 2015 at 4:42 pm EST

    Sierra Boyce

  26. February 28, 2015 at 4:46 pm EST

    Odie Jasso, what do you think?

  27. February 28, 2015 at 5:18 pm EST

    Andrew Welsh

  28. February 28, 2015 at 5:47 pm EST

    Are these prices good at all local authorized dealer, such as Shutterbug? Where I can walk in and purchase or online dealers only?

    1. February 28, 2015 at 6:08 pm EST

      Authorized dealers will have to show the “MAP” or Minimum Advertised Price. You can try to negotiate down your dealer to match our street prices, or you can go through us to get matched to the online dealers who are willing to sell for these prices.

    2. February 28, 2015 at 6:09 pm EST

      Ok. Thanks.

      1. Ed
        March 4, 2015 at 1:22 pm EST

        …just wanted to add that going through cpw works like a charm and they save you from the haggling, arriving as the best price. Kind of a no-brainer. CPW gets a tiny bit of gratitude from the seller by supplying the customer and the customer gets to find out all the deals in a very timely and digested way…going through CPW a win-win for everybody. It certainly was for me and my 6D!!! ๐Ÿ˜‰

  29. February 28, 2015 at 5:48 pm EST

    Jody McRaven Tanty

    1. February 28, 2015 at 5:49 pm EST

      It’s a sign, right?! It’s just meant to be!!!!!!

    2. February 28, 2015 at 6:01 pm EST

      True story!!! Did you see what the 6D and 5D III dropped too? Awesome sauce!!!!!

  30. February 28, 2015 at 5:53 pm EST

    Raymond Gehman Khoi Huynh Sam Coran Jonathon Jenkins Rory Jimenez Tommy Bombon Kimberly Chau Nguyen Trung Hieu

  31. February 28, 2015 at 5:56 pm EST

    @canonpricewatch.com do you have any guess as to the release date of the 5D Mk IV?

    1. February 28, 2015 at 6:07 pm EST

      Nope! We don’t post rumors either, just confirmed facts. ๐Ÿ™‚

    2. February 28, 2015 at 6:13 pm EST

      OK thanks, I appreciate that.

  32. February 28, 2015 at 5:57 pm EST

    Chris Sullivan, Luis Villalobos, Toby Kevoian

    1. February 28, 2015 at 7:00 pm EST

      Oooooh shiiiit!!

  33. February 28, 2015 at 6:44 pm EST

    Gee thanks canon. I paid 3300 for mine, so now if I go to resell it… Seriously? Why don’t you people just do that on new stuff that is coming out, or give the thousands of people that already bought the product huge rebates or free lenses or something.

  34. February 28, 2015 at 6:44 pm EST

    Daunte Frazier Lisa Love White Da Glider Debra Chase Fluid-aka Junior-Bounce Sam Woulard

  35. February 28, 2015 at 6:45 pm EST

    I really hope the c-300 markii isn’t crazy expensive when it comes out.

  36. February 28, 2015 at 6:58 pm EST

    Kristen Garza Paola Vieyra

  37. February 28, 2015 at 7:05 pm EST

    Any ideas how long the rebates, particularly the lenses will run? Got a lens on the list I would love to get but not in a financial position to buy a filter, much less a lens, right now.

    1. February 28, 2015 at 10:17 pm EST

      This slate of mail-in rebates is scheduled to expire on March 28th.

    2. February 28, 2015 at 10:23 pm EST

      Bummer … won’t be able to take advantage of them. Thanks anyway for letting me know.

    3. March 1, 2015 at 11:43 am EST

      There’s always the chance they’ll be extended, but we won’t know for sure until March 28th.

  38. February 28, 2015 at 6:30 pm EST

    Are all the lens listed above brand new?

    1. CanonPriceWatch
      February 28, 2015 at 7:18 pm EST

      Absolutely. Brand new and with free shipping in the continental USA, from an authorized Canon USA dealer.

  39. February 28, 2015 at 7:41 pm EST

    7D Mk II street price remains unchanged after today?

    1. February 28, 2015 at 8:22 pm EST

      Please inquire for the different 7D Mark II pricing options.

    2. March 1, 2015 at 7:43 pm EST

      actually it dropped $100.00… whoop dee dooo!

  40. Ken
    February 28, 2015 at 7:16 pm EST

    Waiting for the 7DII to hit $1400 street price.

  41. February 28, 2015 at 9:26 pm EST

    Ariel check it out

  42. February 28, 2015 at 9:26 pm EST

    Ariel check it out

  43. February 28, 2015 at 10:26 pm EST

    Figures I just bought a 5D mark III

  44. February 28, 2015 at 10:31 pm EST

    Christopher Battista

  45. February 28, 2015 at 10:34 pm EST

    William Harrah I’m a be on Nebraska fm

  46. February 28, 2015 at 11:28 pm EST

    Guess it doesnt pay to buy new models right out of the gate… Could have saved $250.00….

  47. March 1, 2015 at 1:32 am EST

    Alicia Pepe mira a partir de maรฑana van a bajar precios de lentes y cรกmaras

  48. Tory Kinlaw
    March 1, 2015 at 12:41 am EST

    How can I get in touch with a dealer that will sell the 6d for this price?

    1. CanonPriceWatch
      March 1, 2015 at 1:18 am EST

      Click the link to the EOS 6D and fill out the street price form.

  49. March 1, 2015 at 1:52 am EST

    Jeff Furnell

  50. March 1, 2015 at 2:23 am EST

    Tom Mugnano

  51. March 1, 2015 at 2:45 am EST

    what if i bought a 5dmarkiii for $2500 ($300 rebate) is that good deal? $2200 after rebate.

    1. March 1, 2015 at 2:45 am EST

      like a week ago.

  52. March 1, 2015 at 3:26 am EST

    Alex Ferkh

  53. March 1, 2015 at 3:42 am EST

    Jennifer Logan

  54. March 1, 2015 at 4:03 am EST

    Erwin Chow nice

  55. March 1, 2015 at 9:06 am EST

    Damn, I thought B&H would have these prices for sure….. $150 more for the 6D

    1. March 1, 2015 at 9:38 am EST

      Again, these are the street prices we know some authorized dealers are willing to sell at. Authorized dealers are restricted to showing a “MAP” price of $1399, but we know some are willing to sell at $1250. If you need help finding one that does, please submit the street price form on the 6D.

  56. March 1, 2015 at 10:42 am EST

    Milly Garcia look your favorite lenses!!!!

  57. March 1, 2015 at 10:59 am EST

    Clever! Thanks Ray Ray Mejia

  58. Jack
    March 1, 2015 at 6:14 pm EST

    Nobody will buy the 5D III at $2,499 now unless they’ve got something wrong in the mind. $1,999 and around $1,800 in this summer is a reasonable price. For the 6D ==> $1,000 is the right price

    1. CanonPriceWatch
      March 1, 2015 at 6:16 pm EST

      Well, I hope nobody buys it for $2,499 now, as the street price is $2,299…

  59. March 1, 2015 at 7:43 pm EST

    pretty far off of the posted prices. I’d be a buying fool if the prices were what they are above. Looks like Nikon will get the nod since they have newer technology, glass just as good for less. The Nikon prices held and did not end at the end of the month. 24-70 f2.8 is $200 less than the Canon equivalent. I’m pretty disappointed.

    1. March 1, 2015 at 8:22 pm EST

      Again, our posted prices are “street prices”, or what authorized dealers are *willing* to sell at. They are required by Canon to list at a “minimum advertised price” which is higher. If you have trouble finding a authorized dealer willing to sell for our posted street prices, please contact us (via the forms) and we’ll help you out.

    2. March 1, 2015 at 8:24 pm EST

      If you’re going to camera stores and paying full list price… then you’re doing something wrong. ๐Ÿ™‚

    3. March 2, 2015 at 1:09 am EST

      I was looking at B&H and Adorama. The lens prices are way off. Adorama has the 5D III for what’s above but the lens prices are about $150-200 off.

    4. March 2, 2015 at 1:09 am EST

      I’d love to see a list of sellers that are light and selling the 70-200 f2.8 II for $1849.00

    5. March 2, 2015 at 1:31 am EST

      Todd, fill out the street price form on the 70-200mm II page and we will get you in touch with one that would sell it for $1849 AR.

      http://www.canonpricewatch.com/product/02968/Canon-EF-70-200mm-f2.8L-IS-USM-II-price.html?streetprice

  60. March 2, 2015 at 9:24 pm EST

    This is from the official Canon USA online store, as of this moment. After-rebate price is $2499. Do I have to go elsewhere to get the “street price”?

    1. March 2, 2015 at 10:40 pm EST

      Yes, authorized dealers are not permitted to advertise prices that are below the Canon-mandated “Minimum Advertised Price”. You can either ask a retailer for a better price, or contact us and we’ll help connect you to an authorized dealer selling for a better price. Read more at our FAQ here: http://www.canonpricewatch.com/blog/faq-street-prices/

    2. March 2, 2015 at 10:48 pm EST

      OK thank you.

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