Deal Archives: Canon EF 24-70mm f/2.8L II USM


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Last Week for Lens Double-Dip Deals: Expires January 4th



The last few months, we’ve had some fantastic lens deals. This has been the best Canon holiday deal season since we started watching prices in 2007. Unfortunately, this big lens sale is all coming to an end in a little over a week: the last day for the Canon mail-in rebates is January 4th, 2014.

Once the mail-in rebate is finished, we expect to see the net prices to go up. Lens prices are currently at their lowest levels in years. Many stores are also now offering free expedited (2-day, or overnight) shipping with many lens purchases.

You can find many double dip deals at B&H, Amazon, or Adorama, where the store has instant-discounted by the amount of rebate or more, effectively doubling it. Note, you need to add to cart and proceed to checkout to enable the deal at most stores. You can also see a summary of our favorite double-dip deals above.



Active L-Lens Deals, and Double Dips Explained



Here is a summary of all active L-lens deals, after mail-in rebates. Many readers have found these “double dip discounts” confusing, so we try to answer some of the most commonly asked questions in this post.

What’s a double-dip deal? A double-dip deal is one where the store gives an instant discount equal to the amount of the mail-in rebate. So you get one discount from the store, and then another discount from the mail-in rebate, which effectively doubles it. For example, the 70-200 II has a normal price of $2199 ($2499 less a $300 mail-in rebate), but B&H currently has provides an extra $300 savings, so your final price is $1899 ($2199 less a $300 mail-in rebate).

I don’t see the discount! You need to add to cart and proceed to checkout to see the discount. Stores hide these discounts to not run afoul of Canon’s Minimum Advertised Price rules. Canon doesn’t want pricing wars (like the one that recently erupted on the EOS 6D).

Are you sure it’s still eligible for a mail-in rebate? Yes, as long as you purchase from an authorized dealer (such as B&H, Amazon, or Adorama) you will get your mail-in rebate. Double-dip deals have been running sporadically since the end of September, and many of our readers have already successfully purchased, submitted rebate claims, and gotten reimbursed.

Are Canon mail-in rebates reliable? Yes, very. Canon switched its rebate processor a few years ago and recently we’ve heard very few complaints about the rebate process. Many readers report receiving rebates in 3 weeks or less and you can even request your rebate balance be transferred to your bank account rather than deal with the AMEX rebate card.

How long will these deals last? The mail-in rebate period ends on January 4th, 2014, but these extra double-dip discounts are provided by the stores and we don’t know when they’ll end. Our suggestion is that if you see the lens you want on sale, go for it: it’s doubtful we’ll see discounts beyond what we’ve seen, and the extended holiday return policies make it easy to get price adjustments in the unlikely event prices drop.



Double Dip Deal: EF 24-70mm f/2.8L II USM for $1699 AR is Back!


This hot double-dip deal is back. B&H Photo Video and Adorama have the Canon EF 24-70mm f/2.8L II USM for $1699.00 (after a $300 mail-in rebate). This ties for the cheapest price ever for this lens.

Proceed to checkout to see the discounted price of $1999. Then you are eligible for a $300 mail-in rebate to take it down to $1699. You also get rewards.



The Best Cyber Week Deals — Updated Live!




EF 24-70mm f/2.8L II USM for $1799 After Rebate at B&H, Adorama


Price drop: B&H Photo Video, Amazon, and Adorama have the Canon EF 24-70mm f/2.8L II USM for $1799.00, after a $300 mail-in rebate. This deal is also eligible for 2% rewards.

Proceed to checkout to see the special discounted price.

This price is within $100 of the double-dip deals we saw in the last few months. If you have store rewards to use, this is the deal for you.



Double-Dip: EF 24-70mm f/2.8L II USM for $1699 AR at BuyDig via eBay


This double-dip deal is back: BuyDig via eBay has the Canon EF 24-70mm f/2.8L II USM for $1699.99, after a $300 mail-in rebate.

Double-dip deals are ones where the stores discount by the amount of the mail-in rebate (in this case, $300), effectively doubling the value. BuyDig is an authorized dealer and eligible for the $300 rebate. They also had a sale on the 70-200 II and the 100L Macro last week.

If you’re afraid about the mail-in rebate — we’ve heard from many readers that they received their rebates less than 3 weeks after making the claim.



EF 24-70mm f/2.8L II USM for $1899 at B&H


Nice to see prices starting to move again: B&H Photo Video has the Canon EF 24-70mm f/2.8L II USM for $1899.00, after $300 mail-in rebate. You see this price after an extra discount at checkout.

Not nearly as good as the double dip deal a few weeks ago, but after 4% rewards your net is $1811.

We’re hoping for some more fresh deals soon. It has been a surprisingly quiet two weeks, except for the massive Canon refurbished sale.



Hot Deal: EF 24-70mm f/2.8L II USM for $1699 at B&H


B&H Photo Video has now matched this crazy hot deal: the Canon EF 24-70mm f/2.8L II USM for $1699.00, after a $300 mail-in rebate. This price is seen when you start the checkout process.

Just like the Amazon deal that sold out in a matter of hours, this price won’t last. This ties for the cheapest price ever. B&H is giving 4% rewards on this purchase.

UPDATE: Adorama is also matching this price too.



Amazon Double Dip is Back: 24-70mm f/2.8L II USM for $1699!


This deal is back: Amazon has the Canon EF 24-70mm f/2.8L II USM for $1699.00 (after $300 mail-in rebate).

This ties for the cheapest price that we’ve ever seen for this lens since its introduction. They’re also giving a 2% reward.

This hot deal was featured on Sunday and sold out in less than two hours. It’s back again now, and like last time, this price will not last long at all.

This is the latest in a series of double-dip deals where Amazon discounts the price by the amount of the active mail-in rebate, which effectively doubles the rebate.

UPDATE: As of 9 AM ET, now out of stock. But they’re still taking orders at this price, and will ship when stock is available.



Super Hot Amazon Double Dip: 24-70mm f/2.8L II USM for $1699!


Amazon has the Canon EF 24-70mm f/2.8L II USM for $1699.00 (after $300 mail-in rebate). This is the cheapest price that we’ve ever seen for this lens. They’re also giving a 2% reward.

This is the latest in a series of double-dip deals that Amazon has been running for the last few weeks. If past double-dip deals are any indication, this price won’t last longer than a few hours.

I’ll also say that I’ve been predicting this deal for the last couple of weeks!

UPDATE: Sold out in 2 hours — these deals never last more than a few hours. Price is back up to $1999. Congrats if you got in on the deal!