Canon USA dropped the price on the EF 35mm f/1.4L USM (old version) — it is now priced for clearout at $1099 from authorized Canon USA dealers. Some dealers are already showing this price, and we expect B&H, Adorama, and Amazon to update shortly. A very limited quantity is available via street price for $1049.
Also consider the Canon Direct Store, which now has the refurbished 35L for $879.20.
The price drop does not surprise us, as this lens has been replaced by the 35mm f/1.4L II (street price of $1675), and also features tough competition from the Sigma Art 35mm f/1.4 (street price of $779).
Canon USA also started $300 instant rebates on the EOS 5Ds and EOS 5Ds R. The advertised prices are now $3399 and $3599 respectively. This is still considerably higher than our street prices of $2949/$3249 from an authorized dealer, or the eBay import deal of $2649/$3049.