The following lenses will increase in price on Sunday, July 2nd, as the instant rebate amounts will be reduced. In addition to the price increase on the individual lenses below, the lens combo mail-in rebate will expire and not be renewed (affecting all lenses). Please start your street price orders on Friday, to beat the price increase.

To take advantage of the mail-in rebate and get the lower “net price”, you must purchase TWO items from the below list in the same transaction. A number of lenses will also have the free 13-month Canon CarePAK!

• EF 11-24mm f/4L USM: street price of $2549, net price of $2399 after the $150 MIR
• EF-S 17-55mm f/2.8 IS USM: street price of $765, net price of $715 after the $50 MIR
• EF 24-70mm f/2.8L II USM: street price of $1599, net price of $1449 after the $150 MIR
• EF 70-200mm f/2.8L IS USM II: street price of $1769, net price of $1619 after the $150 MIR
• EF 100-400mm f/4.5-5.6L IS II: street price of $1859, net price of $1709 after the $150 MIR
• EF 35mm f/1.4L II: street price of $1579, net price of $1429 after the $150 MIR
• EF 50mm f/1.2L USM: street price of $1249, net price of $1099 after the $150 MIR
• EF 50mm f/1.4 USM: street price of $314, net price of $264 after the $50 MIR
• EF 85mm f/1.2L II USM: street price of $1749, net price of $1599 after the $150 MIR
• EF 85mm f/1.8 USM: street price of $329, net price of $279 after the $50 MIR
• EF 400mm f/5.6L USM: street price of $1079, net price of $929 after the $150 MIR
• EF 100mm f/2.8L Macro IS USM: street price of $719, net price of $569 after the $150 MIR

We have heard from several reliable sources that the mail-in rebate of up to $300 when purchasing two or more lenses will NOT be renewed after it expires this Saturday — July 1st. Combined with the reduction in instant rebate, this means lens prices will be significantly increased on Sunday, July 2nd.

Time is running out to take advantage of the rebates. As long as your purchase is made on, or before July 1st, you can take advantage of the mail-in rebate. (You don’t need to receive your items by then, you have up to 30 days afterward to submit the mail-in rebate form.)

To take advantage of our street prices from Canon USA authorized dealers, please ensure your order is entered by noon on Friday, June 30th. We don’t expect these deals to come back until the end-of-year sales, during the holiday season.

To take advantage of the mail-in rebate and get the lower “net price”, you must purchase TWO items from the below list in the same transaction. A number of lenses will also have the free 13-month Canon CarePAK!

Click through to see the full list.

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