Price Mistake? RF 100mm f/2.8L Macro Pre-Order $299 via Amazon


UPDATE: SOLD OUT. Within 5 minutes.

Authorized Canon dealer Unique Photo via Amazon is listing pre-orders of the Canon RF 100mm f/2.8L Macro IS USM for only $299.00. We’re almost certain this is a price mistake, but it might be worth a shot!



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22 comments on “Price Mistake? RF 100mm f/2.8L Macro Pre-Order $299 via Amazon

  1. Thomas Sutcavage
    July 16, 2021 at 8:59 pm EDT

    LOL . Already out of stock

  2. Tom
    July 16, 2021 at 8:59 pm EDT

    Already unavailable 🙁

  3. Derrick
    July 16, 2021 at 9:01 pm EDT

    The Pre-order button doesn’t put anything in your cart to buy.

    1. CanonPriceWatch
      July 16, 2021 at 9:03 pm EDT

      It’s sold out.

  4. Albert Thomas
    July 16, 2021 at 9:05 pm EDT

    I was one of the lucky ones to beat the clock. Hmmm, we will see what happens. Not holding my breath though…

    1. Dave Grice
      July 16, 2021 at 9:23 pm EDT

      Same. I’m expecting they’ll try to to cancel it, but who knows?

    2. Steve Ruddy
      July 16, 2021 at 9:39 pm EDT

      Ha ha let us know, could it be a scam on Amazon?

    3. Mark Wilder
      July 16, 2021 at 9:39 pm EDT

      Please let us know if you were able to score this deal for future reference. Congrats if you did!

      1. Carol Petersen
        July 16, 2021 at 10:03 pm EDT

        I have received a sales confirmation, and will see if they really ship it for the price.

        1. Carol Petersen
          July 16, 2021 at 10:12 pm EDT

          Correction, I have received an order confirmation.

        2. Sihan Khan
          September 13, 2021 at 1:47 am EDT

          just curious, did you happen to receive the item or got cancelled

  5. Mike Peeples
    July 16, 2021 at 9:20 pm EDT

    Damn, I shouldn’t have gone for a walkabout.

  6. July 16, 2021 at 9:46 pm EDT

    Hah. Remember the Prime Day mistake 2-3 years ago? Scads of items were deeply discounted. Such as a 500 f/4 for some ungodly figure…I don’t recall, but think it was under $1000. I think some greedy bastid ordered two….. price glitches were corrected within about 30 min.

    1. July 16, 2021 at 11:03 pm EDT

      It was the 800mm F5.6L IS, and it was under 100. Lot of crazy price glitches that day for cameras and lenses.

      1. CanonPriceWatch
        July 16, 2021 at 11:10 pm EDT

        Did Amazon ship any of them?

        1. Brandon
          July 17, 2021 at 1:29 am EDT

          Most of the items were shipped, although they were shipped and sold by Amazon.

        2. Carol Petersen
          July 17, 2021 at 12:19 pm EDT

          Sadly, I received a cancellation notice this morning.

  7. Tuan
    July 16, 2021 at 9:49 pm EDT

    Awwww mannnn.

  8. Carol Petersen
    July 16, 2021 at 10:01 pm EDT

    I was reading my emails and saw the price mistake one come in. I ordered right away and have received a confirmation email. They could still pull the offer, but we’ll see.

  9. Joe Donnelly
    July 16, 2021 at 10:25 pm EDT

    I ordered one. Now the waiting game…

    1. Sihan Khan
      September 13, 2021 at 1:47 am EDT

      just curious, did you happen to receive the item or got cancelled

  10. Albert Thomas
    July 17, 2021 at 7:47 am EDT

    Just received notice from Unique Photo that they were canceling the order. Claimed incorrect product was listed for that price.

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