Price Mistake? Speedlite 470EX-AI for $101.76, Adorama via Walmart


UPDATE: Sold out in about 4 minutes…

This is probably a pricing mistake, but Adorama via their Walmart Marketplace has the Canon Speedlite 470EX-AI for $101.76. Compare with a price of $249 seen at all other authorized dealers and marketplaces for this speedlite.

As usual with all suspected pricing mistakes — we recommend you buy now and think later…



See deal archive for:
If you purchase something through a link on our site, we may get a small share of the sale (at no cost to you). Please read our disclosure for more info.

16 comments on “Price Mistake? Speedlite 470EX-AI for $101.76, Adorama via Walmart

  1. Dave
    November 27, 2020 at 2:49 pm EDT

    I tried to snag it within a minute of your post but even though it showed 6 left, at checkout it went to zero in stock. Oh well..

    1. tony
      November 27, 2020 at 2:52 pm EDT

      Same Here. I clicked my cpw email link and saw 5 left. It went out of stock right away before I can go through check out.

    2. CanonPriceWatch
      November 27, 2020 at 2:56 pm EDT

      Based on the traffic, I think there were 500+ CPW readers all trying to buy that flash within a few minutes. 🙂 I didn’t check exactly how many were in-stock, but it looked like quite a few…

      1. Alan Marinelli
        November 27, 2020 at 3:33 pm EDT

        My order went through but when you look at the description pictures it shows the Canon el 100 which sells for 101.76 so is the description wrong that it is a 470 ex I and really a el 100 which I don’t want t all!

        1. CanonPriceWatch
          November 27, 2020 at 4:27 pm EDT

          I’m sure something is wrong, but not sure what. I assume you have a receipt which lists a Speedlite 470EX-AI flash, and if that’s not what they send you then you have a legitimate beef and multiple channels of recourse.

        2. November 28, 2020 at 12:41 am EDT

          That is a rare lens, the EL.

  2. November 27, 2020 at 2:54 pm EDT

    Dang, gone in an instant! That would have been cool to get!

  3. Rick Hartnett
    November 29, 2020 at 10:03 am EDT

    3 back in stock right now for those who want to take a chance

    1. CanonPriceWatch
      November 29, 2020 at 10:07 am EDT

      There’s something very strange about that listing. The title and lead image are of the 470EX-AI. The product number and subsequent images are of the EL-100. The description is a munge of both. I wonder what you’ll get when you order this!

  4. Tommy Do
    November 29, 2020 at 2:00 pm EDT

    I got a shipping notification for an EL-100 from Adorama…

    1. CanonPriceWatch
      November 29, 2020 at 2:02 pm EDT

      Did you get a receipt from Walmart? Does it say 470EX-AI?

      1. Tommy Do
        November 29, 2020 at 2:36 pm EDT

        Yes Walmart’s receipt stated its the 470EX-AI, but Adorama’s shipment email states it’s the EL-100

  5. KT
    December 3, 2020 at 11:44 pm EDT

    I received mine today, the receipt says 470EX-AI but the box contains the basic EL-100, I guess that explains the price.

    1. Tommy Do
      December 10, 2020 at 12:39 am EDT

      Yep I received the EL-100

      1. CanonPriceWatch
        December 10, 2020 at 12:40 am EDT

        What does Adorama CS say when you tell them you have a receipt that says 470EX-AI but received instead an EL-100?

  6. Richard Hartnett
    December 27, 2020 at 1:46 pm EDT

    I know that this goes way back to November but I just wanted to give kudos to Adorama for actually honoring this deal. Like everyone, I jumped in and ordered this through Walmart. I then read the description and saw the verbiage for the EL-100 on the bottom. I emailed Adorama (through the Walmart website) and asked to confirm that if it was indeed the 470EX-AI for $107.77. Two days later I got a reply saying that the item on the order was the same. A couple of days after that I received the EL-100. I called Adorama and told them they had sent the wrong item and the CS rep sent me a shipping label and told me to send it back for credit. I asked if they would honor the original deal and was told that she would have to check with “shipping” and I would hear in a few days. Crickets. I called again and this time the CS rep said that she would check with “credit” about honoring this deal. A couple of days later my credit card was adjusted for the return and I thought that would be the end of it. A day or two later, I got an email from the CS rep that I spoke with saying that they had an “update from credit”. If I had any questions, I should call. Well I did and found the right rep. who checked with someone and agreed to sell the unit at the original price. The $249 price was adjusted and after a week or so on backorder I receive the 470EX on 12/23. Sorry for the extra long missive but I really did just want to thank Adorama and CPW.

Leave a Reply

Your email address will not be published. Required fields are marked *