Unfortunately, we’re about to see a significant street price increase on several very popular items, due to expiring rebates and promotions. There will be a price increase on the EOS R as well as several popular EF and RF lenses. The free adapter promotion with EOS R and RP will finally end, and the free valuable accessory promotion will end with select RF lenses. Please ensure your order is entered and paid before 2 PM ET Wednesday to take advantage of these deals. All items are also limited stock and may sell out.
Losing free adapter & price increase
EOS R: current street price of $1749 with free adapterSOLD OUTEOS RP: current street price of $1199 with free adapterSOLD OUT
Losing free valuable accessory
- RF 50mm F1.2 L USM: current street price of $1879 with free valuable accessory
- RF 28-70mm F2 L USM: current street price of $2549 with free valuable accessory
- RF 85mm f/1.2L USM: current street price of $2399 with free valuable accessory
Price increases
- RF 35mm F1.8 MACRO IS STM: current street price of $449
- EF 70-200mm f/4L IS USM: current street price of $899
- EF 16-35mm f/4L IS USM: current street price of $899
- EF 24-70mm f/4L IS USM: current street price of $779
Blame the Supreme Court for the high prices. With their ruling of about 10 years ago, they allowed manufacturers to set street prices!