Canon started a massive $200 rebate on the Canon Speedlite 470EX-AI (with AI-bounce feature). It’s now available for $199.00 at most Canon authorized dealers, a 50% drop from the $399 introduction price of just last year.
Adorama is including a huge free accessory bundle of NiMH rechargeable batteries, flash cord, and various diffusing accessories.
Any idea why this flash is getting deep discounts a year after release? Originally i wanted to purchase it when it came out, but i’d be pissed seeing it drop this much so soon
It’s likely because May is “National Photography Month,” and we traditionally see all kinds of fantastic photographic equipment specials from retailers in May. What with Mother’s Day, high school and college graduations, Memorial Day, and the start of summer breaks, May usually sees the best/most deals outside of Holiday shopping. And my guess is since graduation season is upon us, Canon is really hoping to juice sales with this “smart” flash, all the while pulling people in to buy other equipment as well.