In the Canon world, many changes happened at midnight. Here is the summary of all the major Canon pricing changes:

• A new mail-in rebate on full-frame bodies.
  • Download the rebate form!
  • EOS 5D Mark III
  • EOS 5D Mark III + 24-105mm
  • EOS 6D
  • EOS 6D + 24-105mm
• Permanent price drops on 26 Canon lenses.
  • Now confirmed by a page at the Canon Direct Store. As of time of post they have a hilarious bug where everything currently has a price of $0.00. That’s right, free. Unfortunately everything is now out of stock. (Probably one of you readers!)
  • The price drop also causes a refurbished price drop as well, as mentioned yesterday. Same price mistake bug on their site though, everything is free.
  • Price drops have now happened at B&H and Adorama.
• The July mail-in rebates on lenses expired.

We have street prices on the 5D Mark III and 6D of $2699 and $1449 respectively. For the lenses that have had price drops, we will need a few days to figure out the new street prices, please stay tuned.

It may take a few hours for stores to show the new pricing.

Primes

• $110 Drop on EF 14mm f/2.8L II USM to $2249 (B&H, Adorama, Amazon, Profeel)
• $100 Drop on EF 24mm f/1.4L II USM to $1649 (B&H, Adorama, Amazon, Profeel)
• $70 Drop on EF 50mm f/1.2L USM to $1549 (B&H, Adorama, Amazon, Profeel)
• $100 Drop on EF 85mm f/1.2L II USM to $2099 (B&H, Adorama, Amazon, Profeel)
• $40 Drop on EF 135mm f/2.0L USM to $1049 (B&H, Adorama, Amazon, Profeel)
• $40 Drop on EF 200mm f/2.8L II USM to $779 (B&H, Adorama, Amazon, Profeel)
• $700 Drop on EF 300mm f/2.8L IS II USM to $6599 (B&H, Adorama, Amazon, Profeel)
• $1000 Drop on EF 400mm f/2.8L IS II USM to $10499 (B&H, Adorama, Amazon, Profeel)
• $1000 Drop on EF 500mm f/4L IS II USM to $9499 (B&H, Adorama, Amazon, Profeel)
• $1000 Drop on EF 600mm f/4L IS II USM to $11999 (B&H, Adorama, Amazon, Profeel)
• $500 Drop on EF 800mm f/5.6L IS USM to $13499 (B&H, Adorama, Amazon, Profeel)
• $100 Drop on EF 100mm f/2.8L Macro IS USM to $949 (B&H, Adorama, Amazon, Profeel)
• $80 Drop on EF 180mm f/3.5L Macro USM to $1499 (B&H, Adorama, Amazon, Profeel)

Zooms

• $200 Drop on EF 24-70mm f/2.8L II USM to $2099 (B&H, Adorama, Amazon, Profeel)
• $200 Drop on EF 70-200mm f/2.8L IS USM II to $2299 (B&H, Adorama, Amazon, Profeel)
• $50 Drop on EF 70-200mm f/4L IS USM to $1299 (B&H, Adorama, Amazon, Profeel)
• $500 Drop on EF 24-70mm f/4L IS USM to $999 (B&H, Adorama, Amazon, Profeel)
• $150 Drop on EF 8-15mm f/4L Fisheye USM to $1349 (B&H, Adorama, Amazon, Profeel)
• $150 Drop on EF 70-300mm f/4-5.6L IS USM to $1449 (B&H, Adorama, Amazon, Profeel)
• $140 Drop on EF 28-300 f/3.5-5.6L IS USM to $2549 (B&H, Adorama, Amazon, Profeel)
• $50 Drop on EF-S 55-250mm f/4-5.6 IS II to $249 (B&H, Adorama, Amazon, Profeel)
• $50 Drop on EF-S 55-250mm f/4-5.6 IS STM to $299 (B&H, Adorama, Amazon, Profeel)

Specialty

• $250 Drop on TS-E 17mm f/4L to $2249 (B&H, Adorama, Amazon, Profeel)
• $200 Drop on TS-E 24mm f/3.5L II to $1999 (B&H, Adorama, Amazon, Profeel)
• $50 Drop on Extender EF 1.4x III to $449 (B&H, Adorama, Amazon, Profeel)
• $50 Drop on Extender EF 2x III to $449 (B&H, Adorama, Amazon, Profeel)

This is exciting: we have just now heard that Canon is instituting a “permanent” price drop on 26 lenses tomorrow, Sunday, August 31st.

If you bought a lens that was recently on rebate, don’t worry, you already got the better deal — for most lenses, the recent post-rebate prices were better than the new prices. For a couple lenses (notably the 24-70 II and 70-200 II) the price drop ($200) is equal to the rebate — effectively making it permanent. The best deals are on super-telephotos that weren’t on rebate — a $700 to $1000 price drop! You can see the full list below.

As for street prices? For lenses not currently on rebate, we expect street prices to drop! We will need a few days to get more clarity on what level the street prices will fall to, so we will disable street prices on all affected lenses. Please stay tuned, street prices will be back next week!

Another likely benefit of the price drop would be a reduction in the refurbished price, as refurbished prices are usually pegged at 80% of the MAP price.

A reminder, there is also a new mail-in rebate on 5D Mark III and 6D starting tomorrow. For the list of price drops (including both old and new MAP) please read more.

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We have now heard from a few sources about a camera-only mail-in rebate starting this weekend on the EOS 5D Mark III and EOS 6D. We’re told the rebate value will be similar to the rebate that expired on August 2nd: $200 on either body. If true, our street prices are expected to return to $2699 for the 5D Mark III and $1449 for the EOS 6D. We are sure these prices will be popular, please use the street price contact form!

We haven’t heard of any new mail-in rebate on lenses. All signs point to the lens rebates actually expiring (only valid on purchases through Saturday, August 30th). Our guess is the next opportunity for lens rebates is probably October.

Don’t worry, it’s not too late to take advantage of the lens mail-in rebate; as long as you order before Friday noon ET and your invoice is dated on or before August 30th, you have a whole month to mail-in your form. We have great street prices available.

This is also a reminder that if you participated in the previous rebates (expired August 2nd), the deadline for mailing the submission is fast approaching. Please don’t forget!