In applying a refurbished discount the Canon Direct Store has made a mistake and is also applying this discount to all new ultra-wide-angle zoom lenses. This is a likely a price mistake.
Until they fix it, you can take advantage of a discount on five UWA zoom lenses, including a rare discounted pre-order on the two recently announced lenses. Add to cart to see discount.
UPDATE: This has been fixed, this deal is now dead.
- The EF 16-35mm f/4L IS USM for $1074.00 (vs. $1199).
- The EF-S 10-18mm f/4.5-5.6 IS STM for $249.99 (vs. $299).
The other three improperly discounted include:
- The EF 17-40mm f/4L USM for $614.99 AR ($714.99 in cart, then $100 MIR)
- The EF 16-35mm f/2.8L II USM for $1374 AR ($1574 in cart, then $200 MIR).
- The EF 8-15mm f/4L Fisheye USM for $1224 AR ($1374 in cart, then $150 MIR).
Pre-orders at the Canon store also come with a commemorative “100 Million EF Lenses” t-shirt.
Here’s a screenshot of the shopping cart showing the discounted price in the Estimated Order Total field at the bottom right corner.
Thanks! Scored the new 16-35 f4.
Terrific find! They even threw in a few t-shirt when you add the lenses. I pre-ordered the new 10-18mm. Let’s hope Canon doesn’t reject these discounted preorders. Still debating the 16-35mm as I have the 17-40mm and don’t use it all that much.
They fixed it
No, they didn’t. Add to cart for the discount.
Added to cart. They fixed the price for the EF 16-35mm f/2.8L II USM lens
Nope, still not fixed. Look at the “estimated order total” at the bottom of the cart. It is $1574 for the 16-35mm f/2.8L II, then less a $200 MIR for $1374.
This is still not fixed (despite reports to the contrary) — in cart you will see the discounted price in the bottom right corner under “Estimated Order Total”.
Worth a shot, but there’s no way they will honor this.
The Canon store is actually extremely good at honoring orders placed — once they pass the fraud verification step.
They have shipped many of the other price mistakes before.
David, what don’t you like at the 17-40? I was looking to get it.
I actually adore my 17-40L (on my full frame). It’s my goto travel lens. On my crop body I preferred the extra stop with the 17-55mm IS.
Yea I hear good things about it. I’d use it for the wide side. But you can’t beat the 249 for the 10-18 which would be good enough on my T2i. Wish there was an adapter for ff.
There’s nothing wrong with my 17-40. I got it in 2003 to use as a normal lens on my 20D. It’s sharp once stopped down. I now have a 18-55stm which is great and has IS. I just don’t shoot much wide angle now that the lens is reserved for my 5D3. Hope that clears things up a bit.
They fixed the 17-40 price.
No, they didn’t — just checked right now and I still see $714.99 in-cart, less a $100 MIR is $614.99.
Sarath Kuchi, Arun Kumar, Saravanan Sabesan, Sharavanan Ganesan, Sumit Patwardhan, Vinoth Kumar, Onkar Pirdankar, Amitabha Bhakta,
The 10-18 is using “refurbish” parts! It only fits crop sensors it’s slow and it’s not an L series lens so…? What’s all the excitement about? Also are there any reviews out in this lens? And the 16-35 L II is a good buy. Save $400. Full frame sensor.
Picked up a 10-18. Now to see if it shows up.
Notice that they add the “free” t-shirt to the total, THEN take the discount off. In reality, we should be paying another $50 less. Not such a great deal when you then add your sales tax.
Check it again. It adds $50 for the t-shirt but then takes $100 off the total as a promo, thus you are getting the shirt for free plus an additional $50 off, minus taxes. It really is a great deal, especially since they have yet to be released!
Agreed. They credit you an extra $50 for the free gift. You don’t pay tax on this $50, so it really is free.
I stand corrected – you are both right. Just placed my order for the 16-35 IS and got email confirmation with the promo savings.
I ordered the 16-35 f4 (first comment above) and my order is now showing cancelled when I look at the order status.
Bummer. Was worth a shot. It could also be marked cancelled due to a fraud check (those are super common), but we won’t know for sure.
Anyone else seeing cancellations?
Nope, still showing “Pending Shipment.”
Thanks. John, you might have failed a fraud/security verification check? It probably happens to about 10% of orders, it’s pretty crazy.
After seeing comments from others stating that their order had not been cancelled, I decided to place the order again using a different credit card and checking out as a guest instead of logging in to my Canon account.
Canon just called to confirm the order and it appears that everything is all set. I asked the Canon rep about why my original order was cancelled and he said it was a security measure and could not provide additional information.
Thanks for the advice about the possible security issue.
Thanks for the update. Ah, yes, the “security measure”, as I suspected.
They have fixed the price error on their site. Now we wait and see if they honor all these orders or if they cancel them.
Order status is “warehoused” for 17-40
This is now dead. Everyone who ordered, please keep me up to date on whether or not your orders get filled. 🙂
My 10-18 pre-order at $249 + tax still shows as “pending shipment” today, so looking good. The status upon order actually showed as “backordered” with an estimated ship date of 6/4, which is earlier than the end of June timeframe I had read. Will see if it holds up.
Yes, the release date of the 10-18mm has always been “June 4th” on the Canon site. I don’t know if this will hold up as every other store is saying June 30th.
Just got an email from Canon saying the ship date is now 5/29 (tomorrow).
Just a general comment for CPW on these “price mistakes”. I think they are more like cunning marketing strategies for reasons known only to them. Methinks Canon folk are too savvy for these kinds of “mistakes”. Just a thought …
Hmm. Canon breaking their own MAP via a “price mistake”? Interesting concept.
Nate Adams
I got a 10-18mm ship notice. Did anyone else?
What a great deal. A few days before all the other stores ship, and also $50 off. 🙂
I got my piece two days back and T-shirt today. I got XL size where my size is M :(. I called canon guys, they are not going to replace it as it’s complimentary.
Looks like they are shipping out the 16-35mm f/4L IS USM “price mistake” pre-orders at $1074… like I expected them to. 🙂
Congrats on everyone who got in. This was a fantastic deal. I don’t expect to see this price on this lens for at least 18 months (maybe Holiday 2015).