Deal Archives: Canon EF 50mm f/1.2L USM


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Last Week for Lens Double-Dip Deals: Expires January 4th



The last few months, we’ve had some fantastic lens deals. This has been the best Canon holiday deal season since we started watching prices in 2007. Unfortunately, this big lens sale is all coming to an end in a little over a week: the last day for the Canon mail-in rebates is January 4th, 2014.

Once the mail-in rebate is finished, we expect to see the net prices to go up. Lens prices are currently at their lowest levels in years. Many stores are also now offering free expedited (2-day, or overnight) shipping with many lens purchases.

You can find many double dip deals at B&H, Amazon, or Adorama, where the store has instant-discounted by the amount of rebate or more, effectively doubling it. Note, you need to add to cart and proceed to checkout to enable the deal at most stores. You can also see a summary of our favorite double-dip deals above.



Active L-Lens Deals, and Double Dips Explained



Here is a summary of all active L-lens deals, after mail-in rebates. Many readers have found these “double dip discounts” confusing, so we try to answer some of the most commonly asked questions in this post.

What’s a double-dip deal? A double-dip deal is one where the store gives an instant discount equal to the amount of the mail-in rebate. So you get one discount from the store, and then another discount from the mail-in rebate, which effectively doubles it. For example, the 70-200 II has a normal price of $2199 ($2499 less a $300 mail-in rebate), but B&H currently has provides an extra $300 savings, so your final price is $1899 ($2199 less a $300 mail-in rebate).

I don’t see the discount! You need to add to cart and proceed to checkout to see the discount. Stores hide these discounts to not run afoul of Canon’s Minimum Advertised Price rules. Canon doesn’t want pricing wars (like the one that recently erupted on the EOS 6D).

Are you sure it’s still eligible for a mail-in rebate? Yes, as long as you purchase from an authorized dealer (such as B&H, Amazon, or Adorama) you will get your mail-in rebate. Double-dip deals have been running sporadically since the end of September, and many of our readers have already successfully purchased, submitted rebate claims, and gotten reimbursed.

Are Canon mail-in rebates reliable? Yes, very. Canon switched its rebate processor a few years ago and recently we’ve heard very few complaints about the rebate process. Many readers report receiving rebates in 3 weeks or less and you can even request your rebate balance be transferred to your bank account rather than deal with the AMEX rebate card.

How long will these deals last? The mail-in rebate period ends on January 4th, 2014, but these extra double-dip discounts are provided by the stores and we don’t know when they’ll end. Our suggestion is that if you see the lens you want on sale, go for it: it’s doubtful we’ll see discounts beyond what we’ve seen, and the extended holiday return policies make it easy to get price adjustments in the unlikely event prices drop.



Currently Active Double-Dip Deals on L-Lenses




Here is a summary of all the currently active double-dip deals on Canon L lenses. Double-dip deals are ones where the retailers have lowered their prices by the amount of the current mail-in rebate, effectively doubling it. Generally the prices (after rebate) are some of the lowest we’ve ever seen in the years that we’ve been running this site, and we don’t expect to see any discounts beyond this.

As with all previous double-dips these prices are after mail-in rebate, and only seen at checkout. Many of these deals are active at B&H, which also provides an additional 4% reward.



Double-Dip: 50mm f/1.2L + 4% Reward + Extras for $1259 at Adorama


This double-dip is back: Adorama has the Canon EF 50mm f/1.2L USM for $1259.00 (after a $180 mail-in rebate). They’re also giving a 4% reward, a free filter kit, and a 16GB flash drive. You need to start checkout to see this price.

UPDATE: Some of the bonuses expired, but still 4% reward.

Both B&H and Best Buy also have this price, but with less bonuses.

These are the latest in a series of double-dip deals, where stores discount by the amount of the mail-in rebate, effectively doubling it. We’re still waiting for a 85L, 100L Macro, or 70-200 II double-dip!



Latest Double Dip: EF 50mm f/1.2L for $1259 at B&H


B&H Photo Video has the Canon EF 50mm f/1.2L USM for $1259.00 after a $180 mail-in rebate. This is the cheapest price that we’ve seen for this lens in over 5 years, since May of 2008. They’re offering a 4% reward as well. You need to add to cart and start checkout to see this special price.

UPDATE: Both Amazon and Adorama have this price too.

This is the latest in a series of double-dips. As with all double-dips this price will last only hours. The price war and competition between the camera stores this week has been furious, but great for us customers!



EF 50mm f/1.2L USM for $1299 at Adorama


Adorama has the Canon EF 50mm f/1.2L USM for $1299.99. Use coupon code S123456789. Free shipping within the US, and get $26 back in Adorama rewards. This is the cheapest price that we’ve seen in over 6 months, since February 2013. The last time it was cheaper than $1299.99 was in 2008, when it was $1249. This makes it a great deal!

Adorama coupons are entered during the checkout process. There’s a box to enter the coupon right above the box where you input your credit card number.