Deal Archives: Canon EF 100-400mm f/4.5-5.6L IS USM


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Last Week for Lens Double-Dip Deals: Expires January 4th



The last few months, we’ve had some fantastic lens deals. This has been the best Canon holiday deal season since we started watching prices in 2007. Unfortunately, this big lens sale is all coming to an end in a little over a week: the last day for the Canon mail-in rebates is January 4th, 2014.

Once the mail-in rebate is finished, we expect to see the net prices to go up. Lens prices are currently at their lowest levels in years. Many stores are also now offering free expedited (2-day, or overnight) shipping with many lens purchases.

You can find many double dip deals at B&H, Amazon, or Adorama, where the store has instant-discounted by the amount of rebate or more, effectively doubling it. Note, you need to add to cart and proceed to checkout to enable the deal at most stores. You can also see a summary of our favorite double-dip deals above.



Active L-Lens Deals, and Double Dips Explained



Here is a summary of all active L-lens deals, after mail-in rebates. Many readers have found these “double dip discounts” confusing, so we try to answer some of the most commonly asked questions in this post.

What’s a double-dip deal? A double-dip deal is one where the store gives an instant discount equal to the amount of the mail-in rebate. So you get one discount from the store, and then another discount from the mail-in rebate, which effectively doubles it. For example, the 70-200 II has a normal price of $2199 ($2499 less a $300 mail-in rebate), but B&H currently has provides an extra $300 savings, so your final price is $1899 ($2199 less a $300 mail-in rebate).

I don’t see the discount! You need to add to cart and proceed to checkout to see the discount. Stores hide these discounts to not run afoul of Canon’s Minimum Advertised Price rules. Canon doesn’t want pricing wars (like the one that recently erupted on the EOS 6D).

Are you sure it’s still eligible for a mail-in rebate? Yes, as long as you purchase from an authorized dealer (such as B&H, Amazon, or Adorama) you will get your mail-in rebate. Double-dip deals have been running sporadically since the end of September, and many of our readers have already successfully purchased, submitted rebate claims, and gotten reimbursed.

Are Canon mail-in rebates reliable? Yes, very. Canon switched its rebate processor a few years ago and recently we’ve heard very few complaints about the rebate process. Many readers report receiving rebates in 3 weeks or less and you can even request your rebate balance be transferred to your bank account rather than deal with the AMEX rebate card.

How long will these deals last? The mail-in rebate period ends on January 4th, 2014, but these extra double-dip discounts are provided by the stores and we don’t know when they’ll end. Our suggestion is that if you see the lens you want on sale, go for it: it’s doubtful we’ll see discounts beyond what we’ve seen, and the extended holiday return policies make it easy to get price adjustments in the unlikely event prices drop.



Currently Active Double-Dip Deals on L-Lenses




Here is a summary of all the currently active double-dip deals on Canon L lenses. Double-dip deals are ones where the retailers have lowered their prices by the amount of the current mail-in rebate, effectively doubling it. Generally the prices (after rebate) are some of the lowest we’ve ever seen in the years that we’ve been running this site, and we don’t expect to see any discounts beyond this.

As with all previous double-dips these prices are after mail-in rebate, and only seen at checkout. Many of these deals are active at B&H, which also provides an additional 4% reward.



Almost Double-Dip: EF 100-400mm f/4.5-5.6L IS USM for $1359


Adorama dropped the price on the Canon EF 100-400mm f/4.5-5.6L IS USM by $140. It’s now available for $1359.00, after a $200 mail-in rebate. Proceed to checkout to see this price. You also get a 4% reward, a free UV filter kit and other bonuses.

UPDATE: B&H Photo Video has also matched this price, $1359.00. They’re also giving a 4% reward.

This is the cheapest price from an authorized dealer that we’ve seen in over four years, since August of 2009.