Rumor sites are ablaze this morning with a leak of photos and specs of upcoming Canon products for Photokina. Leaked today was the new EOS 7D Mark II, with 65 cross-type AF points, a 20.2MP DPAF sensor, and 10 FPS capable — one of the highest performance crop bodies seen (except for maybe the sensor, which looks to be a version of the EOS 70D sensor).

Also leaked are the EF 400mm f/4 DO IS II, EF 24-105mm f/3.5-5.6 IS STM, and EF-S 24mm f/2.8 STM Pancake.

Availability of the EOS 7D Mark II is expected to be late October or early November, which implies a delayed production. To get sent an e-mail notification when this camera or lenses are available for pre-order (to get in early on any waiting list), please use the notification links below to sign-up for a one-time pre-order notification. (Our price pages are blank right now because we have no prices yet!)

• EOS 7D Mark II — (set pre-order notification)
• EF 400mm f/4 DO IS II — (set pre-order notification)
• EF 24-105mm f/3.5-5.6 IS STM — (set pre-order notification)
• EF-S 24mm f/2.8 STM Pancake — (set pre-order notification)

As usual we will be on the watch for any pre-order price mistakes, for example the 16-35mm f/4L IS USM for $1074 — which was honored by the Canon Store with all orders shipped.

It’s been five months now since Canon introduced their strict Minimum Advertised Price (MAP) policy, which forbids retailers from advertising low prices. In our opinion, it single-handedly killed competition in the Canon marketplace. Few stores now offer good discounts, as the traditional incentive of discounting — increased volume — doesn’t materialize when the store is no longer allowed to advertise the discount.

We think consumers shouldn’t be led to overpay for their Canon cameras and lenses. We created Street Prices to help share the lowest price we can find from authorized dealers. We can also help connect you to dealers willing to sell for these great prices, to save you time, as we’ve already done the legwork for you. Just fill out the Street Price contact form on any product’s page to get in touch with us. So far, this program has been wildly successful, with an overwhelmingly positive reaction.

Our biggest challenge with Street Price is most new users don’t trust us! We have a few great user reviews, but because our Street Prices are 10-12% below list price at other reputable authorized dealers, many photographers balk, thinking it’s too good to be true — another sign that MAP prices have become the new normal. This is a trend we need your help to fight.

If you’ve used Street Prices already, you will surely know we are the real deal. Please help us get the word out — leave a review of your experience; share your story on social media, Internet forums or blogs; and let friends, family, and strangers know about us. Friends don’t let friends pay MAP for Canon gear!

If you haven’t used Street Prices yet, please give it a try. You’ll get a smooth and personal purchase experience at a reputable authorized dealer, at a great price without the need for haggling, bidding, or games — that’s our promise to you.