UPDATE: Sold out, but our streetprice of $779 is still available.
Amazon has lowered the price on the Sigma Art 35mm f/1.4 DG HSM for Canon to $763.96. This is the lowest price we’ve seen yet from an authorized dealer for this lens. Of note, this is below our street price of $779. Amazon is an authorized Sigma USA dealer.
We’re surprised to see a public price drop for this lens, which is supposedly under MAP pricing control. We can’t help but wonder if this is related to recent leaked photos of the new 35mm f/1.4 II, but the new Canon lens would likely end up costing much more (maybe double?). The Sigma lens at $763.96 is a steal.