Street Price Drops: 100L Macro, 11-24L, 300 II, 500 II, 600 II


To celebrate the new year, we have street price drops on five lenses. These prices are for brand new lenses from Canon authorized dealers with a 1-year Canon USA warranty, free shipping, and no tax charged. Please note that these street prices below are not eligible for the combo mail-in rebate.

Quantities are limited.




Super Hot: EF 50mm f/1.2L USM for $1149, Brand New, at Amazon


Amazon has the Canon EF 50mm f/1.2L USM for $1149.00. This is sold by Amazon (not a third party), and is the lowest price seen yet for this lens brand new from a Canon USA authorized dealer.

Amazon’s price is $200 below the minimum advertised price of $1349 for this lens; this deal likely won’t last long.



Induro Grand Series 2 Stealth Carbon Fiber Tripod for $349 at Adorama


Adorama has an excellent deal (this week only) on the Induro GIT204 Grand Series 2 Stealth Carbon Fiber Tripod for $349.00 (34% off, regular price is $525).

This is a stable professional-grade tripod, supporting up to 44 lbs of weight — the tripod only weighs 4.2 lbs with its 4-section twist-lock carbon fiber legs. Also impressive is the warranty — five years, extendable to ten years, if you register your tripod with the manufacturer online.



Canon USA Rebate and Pricing Changes for January 1st, 2017

Happy New Year! The following Canon USA rebate, pricing, and promotion changes occurred at midnight (as expected):

  1. Instant rebate reduction. As expected, 11 lenses had their instant rebates reduced. The lenses have gone up in price by $50 each, with the exception of the EF 100-400mm f/4.5-5.6L IS II which has gone up a whopping $150.

  2. Free Canon CarePAK Plus promotion expired. It looks like the free Canon CarePAK Plus promotion was not extended, and it expired on December 31st, 2016.

  3. Multi-lens mail-in rebate was extended. Canon USA has done a surprise last-minute extension of this popular rebate of up to $100 per lens (when you purchase two or more lenses in the same transaction). The extended rebate now expires February 4th.

  4. Printer mail-in rebate renewed. As expected, the PIXMA PRO printer rebate was renewed with a new rebate period of January 1st – January 31st. As it was renewed with a new promotion ID, this “resets” your eligibility and you can take advantage of an additional printer or printer bundle deal during January (even if you purchased one during November or December.) There are several bundle deals still live. The 5D Mark III Bundle and the 6D Bundle are the same price as before; however, the very popular lens bundles increased in price due to the instant rebate reduction.


Top 10 Most Popular Canon Cameras and Lenses of 2016

To close out the year, we thought it’d be fun to compile a “top 10” list: what were the best-selling Canon items in 2016? We compiled statistics from our street price program as well as the various deals (new from authorized dealers or refurbished) throughout the year, and sorted by number of copies purchased.

As before, many of the deals and promotions are scheduled to expire tonight, including many of the prices below, so please take advantage of 2016 while it lasts.

Without further ado, the top 10…

  1. EOS 6D with 24-105mm f/4L Kit

    Sneaking into the top ten is the surprising EOS 6D kit, which is still an excellent entry-point into full-frame Canon photography. Street price is currently $1699.

  2. EF 35mm f/1.4L II2432257754

    Although much derided for its high introduction price ($1799), some strong Canon instant rebates have bumped up the popularity of this stellar performer in its sophomore year. Street price is currently $1559, but unfortunately an increase is expected on January 1st.

  3. EF 100mm f/2.8L Macro IS USM

    Strong rebates again have made this lens a great choice in 2016; this lens remains the best way to get into Macro photography in the Canon line-up. Street price is currently $749.

  4. EOS 6DEOS-6D

    This hasn’t been a great year for the EOS 6D, as the prices are higher than previous years (thanks to decreased rebates.) The camera is still popular and still being bought. The body-only plus kits combined would have made #5 on this list, surpassing the sales of 5D Mark III bodies + kits. Street price is currently $1149. Printer bundle deal available.

  5. EOS 5D Mark III

    Nearly five years old and still going on strong. The 5D Mark III has fallen from its #1 position, but still remained popular through 2016. However, we think this will be the last year we see it in the top 10. Street price is currently $2099. Printer bundle deal available.

  6. EF 16-35mm f/4L IS USM

    Still Canon’s most popular ultra-wide angle zoom, and best value for money (in our opinion) out of all the lenses in this top 10. Street price is currently $959.

  7. EOS 5D Mark IV

    1425404166000_1274705This camera was much derided at launch for its high price tag ($3499), with many enthusiasts swearing that it would never sell (citing only small improvements from its predecessor.) Well, many people were wrong and this has become Canon’s top-selling camera. It would have been the #1 item, except this camera was only released with 4 months to go in the year! Street price is currently $3199.

  8. EF 24-70mm f/2.8L II USM

    A perennial favorite, and the most broadly useful lens in a full-frame shooter’s arsenal. Despite persistent rumors of an image-stabilized replacement, this lens is still doing well; it’s a worthy upgrade over the mark I in terms of sharpness and auto-focus. Street price is currently $1589, price increase expected tonight.

  9. EF 100-400mm f/4.5-5.6L IS II

    A lens in its third year of sales, we saw fantastic price drops on this item (down from its introduction price of $2199). That’s vaulted this lens in popularity to #2, but alas not enough to displace the reigning champion… Current street price is $1769, price increase expected tonight. Printer bundle deal available.

  10. EF 70-200mm f/2.8L IS USM II

    680For two years running, the most popular item is Canon’s EF 70-200mm f/2.8L IS USM II. No surprise here, as this lens remains a joy to shoot with, with its sharpness and AF speed. There were many rumors this year of a replacement for this lens, but we really can’t see how you can get much better than this near-perfect gem. We expect this lens to defend as the best-selling lens in 2017 as well. Current street price is $1759, price increase expected tonight. Printer bundle deal available.

Agree? Disagree? Surprised? Comment below!



Street Price: EOS 5D Mark IV for $3199, Free Shipping, Brand New


We continue to have a very popular street price on the EOS 5D Mark IV. It’s in-stock (limited quantity) and available brand new for $3199.00 from an authorized Canon dealer, free shipping, and no tax charged to any states.

We also have street prices available that include the free 13-month Canon CarePAK Plus accidental damage warranty, but this promotion is expiring tomorrow evening. The Canon CarePAK Plus has been a very popular free add-on as it protects your camera from damage incurred via accidents, drops, and spills.



10%-off Used at KEH with Coupon, Today 9 AM to 12 Noon ET

KEH Camera has a 3 hour flash sale on used cameras and lenses, from 9 AM to 12 Noon ET. You can take 10% off your purchase when you apply the coupon code “DIGI12E” at checkout. Check out our KEH Stock Tracker to see all the items available.

There are a few decent deals in-stock, such as the EF 200mm f/2L IS USM for $4499 and the EOS-1D X starting at $3052.

KEH Camera is a very well known and reputable used camera dealer. They have very conservative used ratings, feature great prices, and include a 180-day warranty on used purchases.