We’ve been watching the count of RF 28-70mm F2 L USM lenses at the Canon Direct Store slowly dwindle — they only have 10 left in-stock at $2999.00, as of time of post. This lens has been very hard to find and in short-supply globally.
Deal Archives: Canon RF 28-70mm F2 L USM
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In-Stock at Canon Store: RF 28-70mm f/2L USM ($2999)

The Canon Direct Store is showing stock of the RF 28-70mm F2 L USM for $2999.00. This lens has been almost impossible to find in-stock recently, due to the supply issues!
Street Price Backorders: RF 28-70mm, 70-200mm, 100-500mm

We’re discounting three popular RF lenses — the catch is, they’re so popular they’re still out of stock! This week only, via our street price program, you can reserve a (discounted) copy of these lenses in the next shipment. From Canon USA authorized dealers with a 1-year Canon USA warranty. Please inquire for the details.
- RF 28-70mm F2 L USM is $2899
- RF 70-200mm f/2.8L IS USM is $2599
- RF 100-500mm F4-7.1L IS USM is $2599
No payment is collected until the item is ready to ship.
RF 28-70mm f/2L USM In-Stock at Canon Direct Store ($2999)

The Canon Direct Store is showing stock of the RF 28-70mm F2 L USM at $2999.00.
Refurbished RF 28-70mm f/2L and RF 35mm f/1.8 Back In-Stock

The Canon Direct Store is now showing stock of two popular refurbished RF lenses, the RF 28-70mm F2 L USM for $2699.00 and the RF 35mm F1.8 MACRO IS STM for $399.99.
Check out our refurbished stock tracker for a list of all items available. Refurbished items from the Canon Direct Store come with a 1-year Canon USA warranty.
- RF 28-70mm F2 L USM is now $2699.00
- RF 35mm F1.8 MACRO IS STM is now $399.99
Refurbished Restock: RF 28-70, 70-200, 24-70, Adapter, EF & TS-E

The Canon Direct Store restocked a significant number of very popular refurbished lenses and cameras. Check out our refurbished stock tracker for a list of all items available. Refurbished items from the Canon Direct Store come with a 1-year Canon USA warranty.
Quantities are limited and we’re sure these will sell quickly!
- RF 28-70mm F2 L USM is now $2699.00
- RF 70-200mm f/2.8L IS USM is now $2429.00
- RF 24-70mm f/2.8L IS USM is now $2069.00
- RF 50mm F1.2 L USM is now $2069.00
- RF 24-105mm F4 L IS USM is now $879.20
- Control Ring Mount Adapter EF-EOS R is now $127.99
- EF 85mm f/1.4L IS USM is now $1279.20
- EF 100mm f/2.8L Macro IS USM is now $1040.00
- TS-E 135mm f/4L Macro is now $1759.20
- MP-E 65mm f/2.8 1-5x Macro Photo is now $839.20
- EOS 5Ds is now $1039.20
- EOS RP is now $899.99
- EOS M50 (Black) is now $459.99
RF 28-70mm f/2L USM In-Stock at Canon Store ($2999)

The Canon Direct Store is showing stock of the RF 28-70mm F2 L USM ($2999.00) — this hard to find lens appears to be sold out everywhere else!
24 Hours Left: R5 $3699, R6 $2299, Five Discounted RF Zooms
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$3699.00
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$2299.00
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$2199.00
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$2199.00
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$2899.00
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$2599.00
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$2599.00
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There are only 24 hours left to take advantage of our very popular street price specials on the EOS R5, EOS R6, and five popular RF lenses. The cameras are each discounted $200 to $3699 and $2299 respectively from authorized Canon USA dealers, a brand new Canon USA model with a 1-year Canon USA warranty and free shipping.
The lenses remain backordered, just as they are at most Canon dealers, but you can place a backorder to lock in these great prices below.
- RF 15-35mm f/2.8L IS USM is $2199 (backorder)
- RF 24-70mm f/2.8L IS USM is $2199 (backorder)
- RF 28-70mm F2 L USM is $2899 (backorder)
- RF 70-200mm f/2.8L IS USM is $2599 (backorder)
- RF 100-500mm F4-7.1L IS USM is $2599 (backorder)
Please inquire for the details, including information about sales tax.
Street Price Deals: R5 $3699, R6 $2299, Five Discounted RF Zooms
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$3699.00
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$2299.00
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$2199.00
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$2199.00
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$2899.00
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$2599.00
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$2599.00
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Our very popular street prices are back on the EOS R5 and EOS R6 — they are each discounted $200 to $3699 and $2299 respectively from authorized Canon USA dealers, a brand new Canon USA model with a 1-year Canon USA warranty and free shipping.
Also available are discounts on five popular RF zoom lenses. Note these lenses remain backordered at most Canon dealers, but you can place a backorder to lock in these great prices below.
- RF 15-35mm f/2.8L IS USM is $2199 (backorder)
- RF 24-70mm f/2.8L IS USM is $2199 (backorder)
- RF 28-70mm F2 L USM is $2899 (backorder)
- RF 70-200mm f/2.8L IS USM is $2599 (backorder)
- RF 100-500mm F4-7.1L IS USM is $2599 (backorder)
Please inquire for the details, including information about sales tax.
In-Stock at the Canon Direct Store: RF 28-70mm f/2L USM

The Canon Direct Store is showing the Canon RF 28-70mm F2 L USM ($2999.00) as in-stock, with three copies available for sale, as of time of post.
