Deal Archives: Canon RF 100-500mm F4-7.1L IS USM


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Street Price Backorders: RF 28-70mm, 24-105mm, 100-500mm


We’re discounting three popular RF lenses — the catch is, they’re so popular they’re still out of stock! This week only, via our street price program, you can reserve a (discounted) copy of these lenses in the next shipment, for most lenses this shipment is scheduled for 3-4 weeks from now. This is from Canon USA authorized dealers with a 1-year Canon USA warranty. Please inquire for the details.

No payment is collected until the item is ready to ship.



Top 10 Most Popular Canon Cameras and Lenses of 2020

In a few hours, this unique 2020 year will draw to a close. Let’s hope 2021 is a lot less chaotic than how 2020 turned out. All the best to our CPW readers in 2021!

It’s a CPW tradition to countdown the popular Canon items of the year. We compiled statistics via our street price program as well as through our posted deals (new and refurbished), and we sorted by number of copies purchased. You can compare with 2019, 2018, 2017 and 2016’s list.

  1. EOS 1D-X Mark III (Honorable Mention)

    The year has been so long, it’s easy to forget that the EOS 1D-X Mark III was also introduced at the beginning of the year, in January. It barely missed the list, at #11 in sales. Many expect that this was Canon’s last 1-series EF-mount camera, but time will tell.

  2. RF 100-500mm f/4-7.1L IS USM

    Despite all the early supply challenges this unique lens has proven to the most popular of Canon’s 2020 lens releases, and a good-warmup before the rumored RF 100-400mm.

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  3. EOS 5D Mark IV

    We said last year that the 5D Mark IV would drop off the list, after two years at #1 and one year at #2. We were wrong! The camera continues to be popular in its fourth full year, grabbing #9 on this year’s list.

  4. EOS 90D

    The EOS 90D was the first crop-sensor body to have made it onto our annual top-10 list, and we’re surprised to see it cling on for yet another year. If the rumors turn out to be true, its position on the list will be replaced by an RF-mount crop-sensor body next year.

  5. EOS RP

    With a stint at $899 for the EOS RP (and $999 when paired with the respectable RF 24-105 STM), the RP has continued to be popular and keeps its position relative to the similarly-classed EOS R.

  6. EOS R

    This camera was #1 last year, the first time a mirrorless product topped our list, a clear sign of Canon imaging’s transformation away from SLRs. We knew its position was only temporary, paving the way for newer mirrorless cameras and products to come. This camera is still a great performer and fills an important niche and price point.

  7. RF 15-35mm f/2.8L IS USM
  8. RF 24-70mm f/2.8L IS USM
  9. RF 70-200mm f/2.8L IS USM

    No surprise, the RF zoom trinity is together on our list! At #5 and #4, respectively, are the RF 15-35mm and RF 24-70mm “twin” lenses, designed with a similar aesthetic, launched on the same day, and with an identical price. They continued to have almost identical sales figures through the year with the RF 24-70mm slightly ahead due to a great end-of-year refurbished deal. The final member of the f/2.8 zoom trinity (and in our opinion the lens most worth upgrading to), the RF 70-200mm, joined them on this year’s list, and pulled ahead to the #3 position with an incredible end-of-year refurbished deal. We expect these mainstays to be on the top 10 lists for years to come. Cameras come and go, but great lenses are forever.

  10. EOS R6
    In any other year, the EOS R6 would have been a #1 camera. Next-generation mirrorless, with 12 fps, 4K60 video, and in-body image stabilization, all at a $2499 introductory price point? This is a very impressive camera and many copies were purchased, but it will forever be overshadowed by the next item on our list.

  11. EOS R5

    Overheating problems? Supply issues? Conspiracy theories? The EOS R5 was definitely the most talked about camera in 2020 — especially with its groundbreaking 8K video (albeit only 20 minutes at a time). Many questioned whether the “overheating issue” was an excuse for a camera deliberately crippled via software. For the first months, with the cameras impossible to find, conspiracy theories abounded about secret recalls and supply issues.

    The explanation was simpler though: this is an astounding camera and everyone wanted it, we’ve seen more interest on this camera than any other item in the last ten years of tracking Canon. In the end Canon pulled through and supplied enough EOS R5 to make it also the best selling item this year (at least amongst our readers!), and the top of our list. Will it stay there in 2021, or does Canon have more in-store for RF mount? An exciting time to be a Canon shooter.



Street Prices Discounts on R5, R6, RF Lenses, No Tax Collected


We continue to have some great street price discounts on the EOS R5, EOS R6, and other popular RF lenses. All items are in-stock and can be invoiced/ordered in 2020. The authorized dealers do not collect state sales tax; the EOS R6 deal will likely expire soon.



RF 100-500mm F4.5-7.1 L IS USM In-Stock at Adorama ($2699)


Adorama is showing stock of the RF 100-500mm F4-7.1L IS USM. This lens is still not widely available.

We also have a limited number available through our street price program for the same $2699 price, the street price dealer does not collect sales tax.



RF 100-500mm F4-7.1L IS USM In-Stock via Street Price


The RF 100-500mm F4-7.1L IS USM is now in-stock via our street price program. The price is $2699.00. No sales tax is collected. These items are brand new from Canon authorized dealers, with a 1-year Canon USA warranty. Quantities are still limited.

The RF 100-500mm F4-7.1L IS USM is also in-stock at Amazon. This is sold by Amazon and shipped by Amazon.



RF 100-500mm F4-7.1L IS USM, 6 Copies In-Stock at Amazon


Amazon is now showing stock for the Canon RF 100-500mm F4-7.1L IS USM — at time of post, their listing says they have 6 in-stock at the price of $2,699.00. This is sold by Amazon and shipped by Amazon.

We’re sure these lenses won’t be available for long!

(Authorized dealers K&M, Camera Wholesalers, and Dodd, are also each showing 1 lens in-stock via Amazon, so it looks like stores got their shipment today.)



Just A Few Left: R5, R5 Kit, and RF 100-500 In-Stock at Canon Store


The restock of highly coveted new items at the Canon Direct Store is almost sold out — they’re showing only a few copies left of the EOS R5, EOS R5 with RF 24-105mm f/4L, and RF 100-500mm F4-7.1L IS USM. We’ve been watching the count slowly dwindle over the last 10 hours.

Even if it says “backorder”, add to cart to see it in-stock!