UPDATE: Looks like this promotion is now gone, it has been removed from the 5D Mark IV page.

We’re starting to see the first inklings of a discount on the EOS 5D Mark IV by Amazon. They’re running a promotion on purchases of the camera body-only or in kit format.

If you purchase a 5D Mark IV Camera Body or 5D Mark IV Body with 24-70mm Lens, you receive a $200 credit towards a future purchase at Amazon from their Camera, Photo & Video store. It’s usually not a problem to spend this credit, as the store includes many useful accessories such as memory cards, filters, and bags, for which Amazon usually has great prices.

Unfortunately, Amazon does collect tax to many states, but it is exciting to see discounts this early for a new product release.

UPDATE: We’re now hearing that dealers are receiving the cameras too late to ship them out on the 7th; the effective ship-out date will be the 8th. We’ve updated this post.

We’re told that the first allocation of EOS 5D Mark IV has been shipped from Canon. Dealers are allowed to ship the camera to end-customers beginning Thursday (September 8th.)

We’re also told the camera in body-only configuration is in short supply. A pre-order ($3499 at B&H, Adorama, Amazon, or Profeel) will go far in ensuring that you get your camera early.

Some of the dealers in our network have a limited number of EOS 5D Mark IV bodies that are not yet spoken for — if you’d like to be guaranteed a camera from this first allocation (shipping out Thursday), please contact us via the EOS 5D Mark IV street price form. There is no discount at this time — the price is $3,499.

Finally, there is a healthy supply of the EOS 5D Mark IV with 24-70mm f/4L IS Kit. Even if you order today ($4399.00 at B&H, Adorama, Amazon) you will likely be shipped a camera Thursday.

The EOS 5D Mark IV has been announced and is ready for pre-order! It features a 30 MP sensor, 7 frames per second, dual-pixel autofocus, a 61-point autofocus system, 4K 30P video, touchscreen LCD, and built-in WiFi, GPS and NFC, all at a price of $3,499.00.

It is scheduled for shipping in early September. Pre-order links below:

• EOS 5D Mark IV pre-order for $3499.00 at B&H, Adorama, Amazon, Profeel
• EOS 5D Mark IV with 24-70mm f/4L IS Kit pre-order for $4399.00 at B&H, Adorama, Amazon
• EOS 5D Mark IV with 24-105mm II Kit pre-order for $4599.00 at B&H, Adorama, Amazon
• EF 24-105mm f/4L IS II USM pre-order for $1099.00 at B&H, Adorama, Amazon
• EF 16-35mm f/2.8L III USM pre-order for $2199.00 at B&H, Adorama, Amazon
• W-E1 WiFi Adapter pre-order for $39.95 at B&H, Adorama, Amazon