Adorama just kicked off three great lens deals: the Canon EF 70-200mm f/2.8L IS USM II for $1799.00, the Canon EF 16-35mm f/2.8L II USM for $1329.00, and the Canon EF 24-70mm f/4L IS USM for $899.00.
These double-dip prices are all after mail-in rebate and are only seen once you proceed to checkout.
For the 70-200 II and the 24-70mm f/4L IS, these tie for the lowest prices ever seen on the lens. The only time the 16-35L has been cheaper (during the last four years) is a one-day sale last year.
Here is a summary of all active L-lens deals, after mail-in rebates. Many readers have found these “double dip discounts” confusing, so we try to answer some of the most commonly asked questions in this post.
What’s a double-dip deal? A double-dip deal is one where the store gives an instant discount equal to the amount of the mail-in rebate. So you get one discount from the store, and then another discount from the mail-in rebate, which effectively doubles it. For example, the 70-200 II has a normal price of $2199 ($2499 less a $300 mail-in rebate), but B&H currently has provides an extra $300 savings, so your final price is $1899 ($2199 less a $300 mail-in rebate).
I don’t see the discount! You need to add to cart and proceed to checkout to see the discount. Stores hide these discounts to not run afoul of Canon’s Minimum Advertised Price rules. Canon doesn’t want pricing wars (like the one that recently erupted on the EOS 6D).
Are you sure it’s still eligible for a mail-in rebate? Yes, as long as you purchase from an authorized dealer (such as B&H, Amazon, or Adorama) you will get your mail-in rebate. Double-dip deals have been running sporadically since the end of September, and many of our readers have already successfully purchased, submitted rebate claims, and gotten reimbursed.
Are Canon mail-in rebates reliable? Yes, very. Canon switched its rebate processor a few years ago and recently we’ve heard very few complaints about the rebate process. Many readers report receiving rebates in 3 weeks or less and you can even request your rebate balance be transferred to your bank account rather than deal with the AMEX rebate card.
How long will these deals last? The mail-in rebate period ends on January 4th, 2014, but these extra double-dip discounts are provided by the stores and we don’t know when they’ll end. Our suggestion is that if you see the lens you want on sale, go for it: it’s doubtful we’ll see discounts beyond what we’ve seen, and the extended holiday return policies make it easy to get price adjustments in the unlikely event prices drop.
Amazon has now price-matched the Canon EF 70-200mm f/2.8L IS USM II at $1799.00, after a $300 mail-in rebate. Again, this is the new lowest price that we’ve ever seen for this lens.
UPDATE: They’ve now also matched the deal on the 100L Macro for $725.00, and the 50mm f/1.4 USM for $279.
If Amazon charges tax to your state, you’re better off with the similar deal at BuyDig via eBay.
You see the discounted price of $2099 in your cart at Amazon, then you are eligible for the $300 mail-in rebate, and 4% rewards, bringing your net down to $1715.
The other two BuyDig via eBay deals, the 100L Macro for $725 and the 50mm f/1.4 USM for $279, are almost gone: 64% and 89% sold, respectively.
They’re on a roll: BuyDig via eBay has the Canon EF 70-200mm f/2.8L IS USM II for $1799.00, after a $300 mail-in rebate. This is the cheapest price that we’ve seen for this lens, ever. This is a new low price for this lens.
Add to cart to see the $2099 price, then a $300 mail-in rebate.
BuyDig via eBay is an authorized dealer. They’re eligible for the currently active $300 mail-in rebate on this lens. If you’re afraid about the mail-in rebate, note that others have already claimed and successfully gotten the mail-in rebate from earlier sales — many report it took less than three weeks to process the claim.
UPDATE: 168 sold after 11 hours. This is a eBay Black Friday Deal Frenzy deal, so limited time.
B&H Photo Video let us know that this deal is expiring soon: the Canon EF 70-200mm f/2.8L IS USM II is only $1899.00 (after a $300 mail-in rebate).
This is the lowest price that we’ve ever seen for this lens. Adorama is also featuring this price.
You see a discounted price of $2199 during checkout. After a $300 mail-in rebate (which our readers report takes less than 3 weeks), and $88 in B&H rewards, your net is $1811.
Don’t miss this opportunity — B&H Photo Video has the Canon EF 70-200mm f/2.8L IS USM II for $1899.00 (after a $300 mail-in rebate). This is the cheapest price that we’ve ever seen for this lens.
You see a discounted price of $2199 during checkout. After a $300 mail-in rebate (which our readers report takes less than 3 weeks), and $88 in B&H rewards, your net is $1811.
These deals come rarely, perhaps once a year — this is the right time to buy. See our price history graph below. In the very unlikely event that prices do drop further within 30 days, B&H will price adjust. This covers you past Black Friday and half of December.
Amazing deal. B&H Photo Video matched the deal on the Canon EF 70-200mm f/2.8L IS USM II: they have it for $1899.00 (after a $300 mail-in rebate). The discount shows up at checkout. They’re also giving a 4% reward. Your net ends up around $1811. This is the cheapest price we’ve ever seen for this lens.
This price will not last long at all.
UPDATE: Adorama has now matched this deal.
Double-dip deals are ones where the stores discount by the amount of the mail-in rebate (in this case, $300), effectively doubling the value. B&H is one of the best camera retailers around and is obviously eligible for the $300 rebate.
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