Unfortunately, we can now confirm the price change rumor we posted earlier this week. Canon will strictly enforce their “Minimum Advertised Price”, or MAP, starting April. We expect to see the listed price at all stores go up to MAP. We’re told that the usual “add to cart” trick will not be permitted.
This would explain the recent spike in great deals as stores rush to clear inventory at low prices.
MAP does not prevent a retailer from selling below the advertised price. However, in our experience, it keeps prices high as retailers are not openly offering deals and competing against one another.
This is the third attempt at MAP enforcement from Canon. The previous two lasted several months each, with good deals being extremely rare during those periods. We don’t know how long this new strict MAP enforcement will last.
At this time we recommend purchasing at the current low after-rebate, refurb, or deal prices.
- The mail-in rebate ends Saturday, March 29th.
- The Canon refurbished sale ends Saturday, March 29th.
- Various other deals are going on this week, for example the 5D Mark III for $2675.
- Sign-up for a specific item notification on CanonPriceWatch.
Occasionally we will have special deals and group buys. - Feel free to contact us and we can always help find you a deal.
