We’re hearing that Canon will be instituting another “permanent” price drop on 20+ lenses on Sunday. The price drops on most lenses will range from $20 to $100. There will also be a price drop on super-telephotos, anywhere from $300 to $800.
Our street prices have already been lowered to include the price drop. Here are some of the best drops and new street prices (vs. the new MAP), with no need for mail-in rebates:
We’ll post more details as they become known. We’re also expecting a corresponding reduction in the refurbished price, as the refurbished price at the Canon store is pegged at 80% of the new MAP price.
It’s nice to see these price changes, they are the third permanent price drop on lenses in seven months; the first big price drop happened in August 2014, thanks to a strong US dollar appreciating against the Japanese Yen. The dollar has continued to strengthen, leading to another round of price changes, required for Canon USA to fight off the grey market.