{"id":3478,"date":"2014-05-18T08:39:11","date_gmt":"2014-05-18T12:39:11","guid":{"rendered":"http:\/\/www.canonpricewatch.com\/blog\/?p=3478"},"modified":"2014-05-21T01:20:02","modified_gmt":"2014-05-21T05:20:02","slug":"price-mistake-pre-order-the-16-35l-for-1074-10-18mm-for-249","status":"publish","type":"post","link":"https:\/\/www.cpricewatch.com\/blog\/2014\/05\/price-mistake-pre-order-the-16-35l-for-1074-10-18mm-for-249\/","title":{"rendered":"Price Mistake: Pre-Order the 16-35 f\/4L IS for $1074, 10-18mm for $249"},"content":{"rendered":"<p>In applying a <a href=\"http:\/\/www.canonpricewatch.com\/blog\/2014\/05\/canon-refurb-sale-125-off-500-50-off-250-bodies-lenses\/\">refurbished discount<\/a> the <a href=\"http:\/\/www.canonpricewatch.com\/used\/61309\"><b>Canon Direct Store<\/b><\/a> has made a mistake and is also applying this discount to all new ultra-wide-angle zoom lenses. This is a likely a price mistake.<\/p>\n<p>Until they fix it, you can take advantage of a discount on five UWA zoom lenses, including a rare discounted pre-order on the two recently announced lenses. <b>Add to cart to see discount.<\/b><\/p>\n<p><b>UPDATE:<\/b> This has been fixed, this deal is now dead.<\/p>\n<ul>\n<li>The <a href=\"http:\/\/www.canonpricewatch.com\/product\/05439\/Canon-EF-16-35mm-f4L-IS-USM-price.html\">EF 16-35mm f\/4L IS USM<\/a> for <a href=\"\/go\/Canon-Direct-Store\/EF-16-35mm-f4L-IS-USM\/p=5439&#038;m=38\">$1074.00<\/a> (vs. $1199).\n<li>The <a href=\"http:\/\/www.canonpricewatch.com\/product\/05440\/Canon-EF-S-10-18mm-f4.5-5.6-IS-STM-price.html\">EF-S 10-18mm f\/4.5-5.6 IS STM<\/a> for <a href=\"\/go\/Canon-Direct-Store\/EF-S-10-18mm-f4.5-5.6-IS-STM\/p=5440&#038;m=38\">$249.99<\/a> (vs. $299).<\/ul>\n<p>The other three improperly discounted include:<\/p>\n<ul>\n<li>The <a href=\"http:\/\/www.canonpricewatch.com\/product\/00031\/Canon-EF-17-40mm-f4L-USM-price.html\">EF 17-40mm f\/4L USM<\/a> for <a href=\"http:\/\/www.canonpricewatch.com\/go\/Canon-Direct-Store\/EF-17-40mm-f4L-USM\/p=31&#038;m=38&#038;d=1\">$614.99 AR<\/a> ($714.99 in cart, then $100 MIR)\n<li>The <a href=\"http:\/\/www.canonpricewatch.com\/product\/00489\/Canon-EF-16-35mm-f2.8L-II-USM-price.html\">EF 16-35mm f\/2.8L II USM<\/a> for <a href=\"http:\/\/www.canonpricewatch.com\/go\/Canon-Direct-Store\/EF-16-35mm-f2.8L-II-USM\/p=489&#038;m=38&#038;d=1\">$1374 AR<\/a> ($1574 in cart, then $200 MIR).\n<li>The <a href=\"http:\/\/www.canonpricewatch.com\/product\/03309\/Canon-EF-8-15mm-f4L-Fisheye-USM-price.html\">EF 8-15mm f\/4L Fisheye USM<\/a> for <a href=\"http:\/\/www.canonpricewatch.com\/go\/Canon-Direct-Store\/EF-8-15mm-f4L-Fisheye-USM\/p=3309&#038;m=38&#038;d=1\">$1224 AR<\/a> ($1374 in cart, then $150 MIR).<\/ul>\n<p>Pre-orders at the Canon store also come with a commemorative &#8220;100 Million EF Lenses&#8221; t-shirt.<\/p>\n<p><!--more--><\/p>\n<p>Here&#8217;s a screenshot of the shopping cart showing the discounted price in the <b>Estimated Order Total<\/b> field at the bottom right corner.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.canonpricewatch.com\/blog\/wp-content\/uploads\/2014\/05\/16-35-preorder-1074.jpg\" alt=\"16-35-preorder-1074\" width=\"618\" height=\"497\" class=\"aligncenter size-full wp-image-3492\" srcset=\"https:\/\/www.cpricewatch.com\/blog\/wp-content\/uploads\/2014\/05\/16-35-preorder-1074.jpg 927w, https:\/\/www.cpricewatch.com\/blog\/wp-content\/uploads\/2014\/05\/16-35-preorder-1074-240x193.jpg 240w, https:\/\/www.cpricewatch.com\/blog\/wp-content\/uploads\/2014\/05\/16-35-preorder-1074-350x281.jpg 350w, https:\/\/www.cpricewatch.com\/blog\/wp-content\/uploads\/2014\/05\/16-35-preorder-1074-624x502.jpg 624w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In applying a refurbished discount the Canon Direct Store has made a mistake and is also applying this discount to all new ultra-wide-angle zoom lenses. This is a likely a price mistake. Until they fix it, you can take advantage of a discount on five UWA zoom lenses, including a rare discounted pre-order on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[408,421],"class_list":["post-3478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-canon-ef-16-35mm-f4l-is-usm","tag-canon-ef-s-10-18mm-f4-5-5-6-is-stm"],"_links":{"self":[{"href":"https:\/\/www.cpricewatch.com\/blog\/wp-json\/wp\/v2\/posts\/3478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cpricewatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cpricewatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cpricewatch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cpricewatch.com\/blog\/wp-json\/wp\/v2\/comments?post=3478"}],"version-history":[{"count":16,"href":"https:\/\/www.cpricewatch.com\/blog\/wp-json\/wp\/v2\/posts\/3478\/revisions"}],"predecessor-version":[{"id":3605,"href":"https:\/\/www.cpricewatch.com\/blog\/wp-json\/wp\/v2\/posts\/3478\/revisions\/3605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cpricewatch.com\/blog\/wp-json\/wp\/v2\/media\/3480"}],"wp:attachment":[{"href":"https:\/\/www.cpricewatch.com\/blog\/wp-json\/wp\/v2\/media?parent=3478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cpricewatch.com\/blog\/wp-json\/wp\/v2\/categories?post=3478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cpricewatch.com\/blog\/wp-json\/wp\/v2\/tags?post=3478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}