{"id":2855,"date":"2014-03-26T20:41:07","date_gmt":"2014-03-27T00:41:07","guid":{"rendered":"http:\/\/www.canonpricewatch.com\/blog\/?p=2855"},"modified":"2014-03-26T20:41:07","modified_gmt":"2014-03-27T00:41:07","slug":"warning-canon-to-enforce-minimum-advertised-price-beginning-april","status":"publish","type":"post","link":"https:\/\/www.cpricewatch.com\/blog\/2014\/03\/warning-canon-to-enforce-minimum-advertised-price-beginning-april\/","title":{"rendered":"Warning: Canon to Enforce Minimum Advertised Price Beginning April"},"content":{"rendered":"

Unfortunately, we can now confirm the price change rumor<\/a> we posted earlier this week. Canon will strictly enforce their “Minimum Advertised Price”<\/b>, or MAP, starting April. We expect to see the listed price at all stores go up to MAP. We’re told that the usual “add to cart” trick will not be permitted.<\/p>\n

This would explain the recent spike in great deals<\/a> as stores rush to clear inventory at low prices.<\/p>\n

MAP does not prevent a retailer from selling below the advertised price. However, in our experience, it keeps prices high as retailers are not openly offering deals and competing against one another.<\/p>\n

This is the third attempt at MAP enforcement from Canon. The previous two lasted several months each, with good deals being extremely rare during those periods. We don’t know how long this new strict MAP enforcement will last.<\/p>\n

At this time we recommend purchasing at the current low after-rebate, refurb, or deal prices.<\/p>\n