Amazon has made the next move in this veritable Canon price war — they have the Canon EF 24-105mm f/4L IS USM for $699.99. This is the absolute cheapest price we’ve seen the lens-only from an authorized retailer — a $400 price drop. (Even the unauthorized dealers are only selling for slightly below this, and they sell split kits!)
What is going on with all of these deals? We’ve been studying Canon prices for six years now and have never seen this many deals. Has Canon abandoned price control?
Here’s a graph of the EF 24-105mm f/4L IS USM price history from authorized dealers. Notice how extreme Amazon’s latest price drop is.








